Today we’d like to introduce you to Hosanna Rull.
Hi Hosanna, we’d love for you to start by introducing yourself.
I’m a promotional graphics designer and photographer for combat sports promotions. I started designing graphics in high school and eventually got my degree in Visual Communications. My dad was a boxer and grew up loving the sport. I joined Main Boxing Gym in 2009 to get some training after work. Gym owner and fight promoter, Lou Savarese, hired me to design the promotional flyers for his upcoming boxing event when he learned I worked for a graphic design firm. Just for fun, I asked if I could take pictures of the fights with my little digital camera. Soon after, I borrowed my friend’s professional camera for these events, and the next thing I knew, I started buying my own photography equipment. It was literally on-the-job training. It started off as an expensive hobby for me. Then promotions started reaching out, hiring me for their combat sports events, and it just snowballed from there. It’s weird how it happened. I never intended to be a photographer, but something kept driving me to do it.
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
Being taken seriously in a male-dominated sport had its challenges. I remember being asked once if I was just a scrapbooker. It took some time, but when I arrive at a fight event now, I feel respected and recognized.
Can you tell our readers more about what you do and what you think sets you apart from others?
My business focuses on creating all promotional graphics, photography, websites, brands, and logos for combat sports organizations, athletes, and gyms. When most promotions reach out to me, they only have a logo to represent them. When I create their graphics, I give them a brand and a visual identity. I give them a consistent look, fonts, colors, etc. to make them more recognizable and to encourage their customers to choose that brand over another.
Training and competing in combat sports has also given me a way to relate to the fighters and athletes. When shooting an event, it’s more than just capturing the action in the ring or cage. There are so many more moments behind the scenes that deserve to be frozen in time, too.
Is there anything else you’d like to share with our readers?
Every day, I’m extremely grateful I have the opportunity to do this job. I get to work from home, set my own schedule to spend time with my family, and run a business working with my friends, teammates, and some of the most amazing people in the combat sports community. I know it took a lot of hard work and a lot of long nights for me to get here, but I still ask myself, “How did I get so lucky?”. It still blows my mind this hobby of mine grew into what it is now.
Contact Info:
- Website: https://www.irullfotos.com
- Instagram: https://www.instagram.com/hosannarull
- Facebook: https://www.facebook.com/hosannarull
