Today we’d like to introduce you to Joseph LaLonde
Hi Joseph, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
4 years ago i moved to houston to pursue a career in fitness. After graduating college in 2020 with a degree in Exercise Science from The University of New Mexico I didn’t know what career path i wanted to take. I had always wanted to pursue Physical Therapy or Sports Training but New Mexico (my hometown) lacked any real opportunities. In 2021 I competed in my second bodybuilding show at Summer Shredding (a local bodybuilding show hosted by Christian Guzman and Alphaland Gym). While i was down here i fell in love with the community, the people and just everything Houston had to offer. Coming from New Mexico, it was just a different community here and i knew this was the environment i wanted to surround myself with. So i went home and 3 days later packed up a U haul, drove 18 hours and started an entirely new life here in Houston.
I had no job lined up, no savings, no connections. I was just a 21 year old kid with a dream, passion and relentless hustle. I picked up a side job serving tables at Melting Pot in Houston and started to pursue my passion as a Personal Trainer and Fitness Content Creator at Alphalete Gym (before it was Alphaland). I slowly started making connections and building my brand. In 2022, Alphaland Gym opened and my Career as a Trainer took off. Within 3 months my business had tripled and my social media presence began to grow. It wasn’t easy though, I was working 70-90 hours per week, sleeping 3-4 hours per night, training clients early in the morning until late at night, spending my breaks filming content and training clients online. It was a grind but it all paid off in the end.
While working at Alphaland I become one of Houston’s Top 25 Trainers and got the opportunity to professional athletes, professional bodybuilders, top influencers and celebrities. I grew my social media to over 300k followers between Tik Tok, Youtube & Instagram massing over 50M views in videos where i took my clients through intense training sessions. I’ve been able to travel all over the US to network and train some of the biggest names in the industry including Lauralie Chapados who is currently Ms Bikini Olympia.
I also became a sponsored athlete for multiple large fitness companies such as Alphalete, Inaka Power and Ghost Supplements. This opened the door up to different fitness events i was able to attend and being featured in photoshoots as a model for their respective websites. Houston opened so many doors and opportunities for me and I’m so grateful for that.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It was certainly challenging as building any personal brand and business would be. I failed many times but it only created opportunities to fix my mistakes and get better for the next time.
At my busiest time I was working 70-90 hours a week, sacrificing my health, my sleep and my personal life to build my business. Over time i’ve come to learn that sacrificing my building my business is never more important than my physical health.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I’m a Fitness Professional with 7 years of experience working with athletes, celebrities influencers, youth and adults of all ages to help them get into the best physical & mental shape of their life.
As one of Houstons top 25 trainers i specifically specialize in helping women grow their glutes and improve their health. I’m known as the “Certified Glute Builder” with a heavy focus in exercises biomechanics & advanced nutrition such as improving hormones and gut health.
Do you have recommendations for books, apps, blogs, etc?
One of the best resources i’ve used to help me grow in my career and my success has been finding mentors and working with them directly to improve my weak spots.
I’m currently working with Dose Khan out of Khango Gym. He’s worked in the fitness industry for 10+ years and has worked with some of Houston’s superstar athletes like DeAndre Hopkins & Andre Johnson. Their gym specializes in their own form of Hybrid Training so i’m currently working with him to learn how to program for that specific type of training since Hyrox and Hybrid training in general are becoming more popular and I want to be well educated to continue to serve my clients at the highest level.
Pricing:
- Online Training – $250-350/month
- Women’s Hybrid Hourglass Class (large group training) – $25/class at Khango Gym
- 1 on 1 specialized training – $150-200/session
Contact Info:
- Instagram: https://www.instagram.com/joeebro?igsh=MW4zNTRhY2pnY2d3YQ%3D%3D&utm_source=qr
- Youtube: https://youtube.com/@joeebro?si=Lz3JcXY4AdTWc_dT
- Other: https://www.tiktok.com/@joeebro?_t=ZP-8uxKTGdPmIR&_r=1
