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Check Out Pooja Goradia’s Story

Today we’d like to introduce you to Pooja Goradia.

Hi Pooja, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
My journey into personal styling began after spending time in the corporate world, specifically in finance and business development. After taking a break when my children were young, I felt a strong desire to pursue something more creative.

One of my long-standing passions has always been helping friends with their wardrobes—whether it was shopping for new clothes or rediscovering pieces in their own closets to create fresh looks. I found immense satisfaction in crafting ensembles, often mixing high-end designer items with everyday fashion to achieve that perfect blend of luxury and affordability. There’s a unique energy that comes from seeing how an outfit can truly boost someone’s confidence and empower them to present their most authentic self.

Recognizing that we all navigate various life stages, I was inspired to help people discover their unique style aesthetic and build confidence through fashion. This passion ultimately led to the launch of my personal styling business.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has been an evolving journey with its share of challenges. The main struggle has been finding the right balance between nurturing client relationships and consistently creating content for social media to showcase my work and ideas.
Each client is unique, and it takes time to thoroughly research and understand their style to ensure it’s accurately reflected in the final product.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I’m a personal stylist specializing in helping women redefine their wardrobes as they navigate various life transitions. This includes everything from starting a new job to postpartum changes or any other stage where they seek guidance in evolving their personal style.

I’m known for creating wardrobes that not only look great but also truly reflect my clients’ evolving lives and confidence. I’m most proud of empowering women to feel comfortable and authentic in their clothing, making the styling process a supportive and transformative experience.

What sets me apart is my holistic approach to styling. I focus on understanding each client’s unique journey and needs, ensuring their wardrobe not only fits their current lifestyle but also supports their aspirations and boosts their self-perception. I believe in using as many items from their current wardrobe as possible and tailoring, altering and mixing and matching with existing pieces before adding new pieces. I believe a style aesthetic can be achieved at any budget and align with my clients’ vision ahead of time to make sure they achieve their desired aesthetic within the guidelines set forth.

How do you define success?
I believe success has so many layers to it especially at this early stage of my personal styling business. Right now, I gauge success by my engagement with new clients and the relationships that I am building right now which I know will help me continue to grow my presence.

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