Today we’d like to introduce you to Adriel Joy Thurston
Hi Adriel Joy, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I originally entered the world of marketing out of necessity, not knowing much about the field at the time. However, I quickly adapted and learned the ropes. Working on a small team for a rapidly growing company pushed me to develop a wide range of skills. Before long, I was leading my own team and organizing large-scale events for thousands of attendees. Unfortunately, as the company evolved, it became a toxic environment, and I had to move on.
Fast forward to today, and I’ve spent several years running my own business, collaborating with an incredible network of clients and partners across the country. If you had told me 20 years ago that I would become an expert in my field, building a successful independent career, I wouldn’t have believed it. Despite the challenges along the way, I’ve grown both personally and professionally, and I’m deeply grateful for the opportunity to use my experience to help others thrive.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
The journey has been anything but smooth. There have been plenty of bumps along the way, and I’ve made my share of mistakes—ones I now work to help my clients avoid. My focus was on the direct sales and hospitality industries for a time, but when those sectors were hit hard, my business took a hit as well. Learning to lean on my network, ask for support, and seek out new clients and collaborations was a humbling experience, but it taught me just how willing people are to help when you reach out.
There were moments when I nearly lost my home, my business, and sanity. Yet through those challenges, I gained invaluable lessons that continue to shape me, both personally and professionally.
We’ve been impressed with Adriel Joy LLC, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
I’m passionate about working with underdogs—whether it’s individuals or businesses that need a boost but don’t know where to begin. That’s where I come in. I specialize in copywriting, social media, public relations, branding, and marketing. What sets me apart is how personally I take my clients’ goals. If you’re not succeeding, then neither am I, and I take that to heart. I believe in building personal relationships with my clients so I can fully understand their “why.” It’s something that larger firms often overlook, but it’s essential for personalized marketing that truly resonates.
I’m incredibly proud of the work I did rebranding Corcoran Prestige Realty, taking them from a local presence to a global scale. And I’m excited to see where my client Chef Machete’s journey takes him as he continues to make moves. But above all, I’m proud of the trust and reputation I’ve built over the years. There’s no greater compliment than being recommended when you’re not in the room. If you’re looking to grow—whether it’s personally, as a company, or to spotlight your products—let’s have a conversation. Sometimes a few small tweaks can make a world of difference, and it may be more affordable than you think.
Can you talk to us a bit about happiness and what makes you happy?
What makes me happy? Life itself. Growth, success—both mine and others’—is what fuels me. Last year, I made a conscious decision to stop matching others’ energy and instead bring my own, regardless of the circumstances. That mindset shift has served me well, in both good times and bad. Life can be tough, no question about it, but I focus on finding those little glimmers of light each day that keep me moving forward. Whether it’s watching my trees bloom in spring, listening to the waves, or getting kisses from my puppy, I try to keep my attention on the blessings that are always around us, even in the hardest times.
What really brings me peace is knowing I’ve put in the work—growing personally, learning from mistakes, and becoming a better version of myself every day. There’s something powerful about truly believing in who you are and what you’re capable of. I’m also driven by the belief that everyone can be successful, and I want to help as many people get there as possible. I find real joy in elevating others—it’s not about competition. The idea that someone else’s success limits your own? That’s nonsense. The top is a plateau, not a peak. There’s room for everyone to win, and being a cheerleader for others feels just as good as being cheered on yourself.
And of course, reading makes me happy too. If I don’t have a book with me, it’s probably time to check in on me!
Pricing:
- Social Media Packages $350-$2500
- Branding $1000+
- Public Relations $750+
- Copywriting $400+
- Photography $450+
Contact Info:
- Website: https://www.adrielthejoy.com
- Instagram: https://www.instagram.com/adrielthejoy
- Facebook: https://www.facebook.com/adrielthejoy