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Community Highlights: Meet Cesar Salmeron and Emanuel Garcia of HypeBeast GarSal

Today we’d like to introduce you to Cesar Salmeron and Emanuel Garcia.

Cesar and Emanuel, we appreciate you taking the time to share your story with us today. Where does your story begin?
HypeBeast GarSal started in 2019 with an idea of two friends who wanted to get into the sneaker culture. We always liked sneakers and saw how excited people would get when they would cop the sneaker they always desired. We both got laid off from our jobs during the pandemic and during that time we really focused on building our brand. We did lots of meet ups and local pop ups in the beginning and as we started building our brand we focused on going to Sneaker Events in Houston and all around Texas. We would take all of our sneakers to these trade shoes and keep building our brand selling one sneaker at a time. Whether it be Houston, Dallas, San Antonio or Austin, if there was a Sneaker event in the city we were there.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a fairly smooth road?
As every business starts We think the number one challenge is their finances. And we HypeBeast GarSal was on a thin financial budget. Every shoe that we would sell and all the profit we would make would go back to the brand trying to build it from the ground up. Our first shoe we sold we made a profit of $5 but that did not discourage us but it encouraged us and made us realize that anything is possible. And as with every startup business, there have been losses and we have had our share of losses. But In spite of all the losses there had been more blessings than “L”. What was another challenge for us was trying to build a customer trust for our brand. Many people in the sneaker culture always have the concern of buying fake or replica Sneakers and the first thing our new customers would ask is “are the shoes fake” or “do you have a proof of purchase” but we would and always buy real sneakers. No fakes or replicas.

Thanks – so what else should our readers know about HypeBeast GarSal?
We are Hypebeast Garsal and what our brand sells is Hype Sneakers and Hype Clothing and Accessories such as: Supreme, Travis Scott Merch, Kaws, Jordans, Yeezys, Off White, Nike.

Hypebeast Garsal name is the mix of the 2 last names of the owners (Garcia and Salmeron). We do not have a store front yet but we sell our items in our website and we do local pop ups in Houston and sneaker events around Texas. We have recently collaborated with the NTWRK app that has 3 million users around the world and we present to them each episode certain items from our website so customers can purchase through the app but what we are most proud is HYPEBEAST FEST. A sneaker event that we have built and established in Houston, TX for the sneaker culture. We are proud to say that HYPEBEAST FEST is a Hispanic base sneaker event that is focused on the Latin and sneaker culture combined.

What set us apart is that we invite local Latin DJs, local Latin Artist and local Influencers to each show we host. HYPEBEAST FEST is a sneaker event where you can find local sneaker vendors selling the top hottest sneakers and hype clothing. The other thing that sets our Sneaker event apart from others is that we give back to the sneaker culture by doing do many giveaways in our sneaker event “HYPEBEAST FEST”. We would like to thank Houston and all of Texas also the Whole Houston sneaker culture for the love and support they showed to us at our Sneaker Event “HYPEBEAST FEST”.

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