Today we’d like to introduce you to Jackie Sunga.
Jackie, we appreciate you taking the time to share your story with us today. Where does your story begin?
Before starting my business, I was an elementary music teacher. I planned and managed 8-10 music performances a year with hundreds of kids. On the side, I spent a few years as a social media manager for a music ed non-profit.
While growing that social media account, I quickly discovered that social media was not my passion.
And I started thinking about life beyond teaching. If I were to explore entrepreneurship, what would I do?
After seeing my older sister’s experience with copywriting, I was intrigued! So I started learning about email marketing and copywriting. I told myself that I could also be successful with it, too.
At some point, I realized that all my skills from the music positions I held were transferrable to making an online course launch successful.
For example:
-Listening to customer struggles
-Validating struggles with deep empathy
-Planning strategically in advance to bring a vision to life
-Strong and clear communication with several groups of people
-Building deep trust and connection
-Getting hundreds of people to show up to a live event from a place of service
When I started bringing my skills to the digital marketing world, I helped my clients achieve great results! We saw results like 73% opt-in rates on webinar sign-up pages, $22k from a first time digital course launch, and tripling my clients’ launch goals. One of my clients even booked $25k in sales after just a month of working together.
Combining my skills with my values around trauma sensitivity, I attracted clients, like doctors, psychologists, and therapists, who also shared my values of selling from a place of deep empathy and safety for customers.
My copywriting business quadrupled in growth within the span of a year, going from $32k in one year to $130k the following year.
We all face challenges, but looking back would you describe it as a relatively smooth road?
I used to struggle with sharing my business success. Even though I spent years honing my skills. Even though I had clients who saw immediate and large returns on investment.
The truth?
I had gone through a period of healing from trauma, which led me to play small.
But it was important to me to keep healing from that and turn insecurity into confidence. Working with coaches of my own has helped immensely.
Now I felt nourished and encouraged knowing that my words are helping more experts reach their people with ethical sales messaging and marketing.
Appreciate you sharing that. What should we know about your work?
I’m most known for launch copywriting and brand messaging for digital course creators, service providers, and consultants. I also love working with female entrepreneurs of color growing personal brands online.
Many clients have advanced graduate degrees in a wellness or mental health specialty. Some are authors, building diverse streams of income with a digital course or coaching program. I write the words that sell their programs to email subscribers and followers online. The assets I write range from sales pages, sales emails, ads, and more.
What sets me apart from other copywriters are my values around how digital marketing in 2022 and beyond can be trauma-sensitive.
Sales can feel very safe and secure to customers purchasing online programs.
Many of my clients after working with me tell me how empowered they feel to lead their customers to the sale without being sales-y.
What was your favorite childhood memory?
A lot of singing in choir! Music was really big for me as a kid.
Contact Info:
- Email: hello@jackiesunga.co
- Website: jackiesunga.co
- Instagram: https://www.
instagram.com/jackiesungaco/ - Facebook: https://www.
facebook.com/jackiesungaco - Twitter: https://twitter.com/
jackiesungaco
Image Credits
Lightbulb League
