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Community Highlights: Meet Jessica Soeder of goGLOW

Today we’d like to introduce you to Jessica Soeder.

Hi Jessica, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I’ve always been obsessed with skincare and wellness—especially when it comes to finding healthy alternatives to beauty standards that have traditionally been a bit harsh on our bodies. I’ve been spray tanning since I was in high school and when I found goGLOW’s proprietary solution and their patented filtration system, I knew it was something truly special. It’s safe, skin-loving, and the results are seriously flawless.
Bringing goGLOW to Houston felt like a no-brainer. I wanted to give people a beauty option that didn’t sacrifice their health—and I believed Houston needed that kind of glow. At the same time, I’ve kept working full-time in pharmaceutical sales and running a boutique short term rental company called Travel Well Properties. 

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Definitely not always smooth. Juggling multiple careers, being a mom of three, and opening a business during some pretty uncertain times meant there were definitely moments of doubt and exhaustion. There were logistics to figure out, unexpected setbacks, and a lot of late nights. But every single challenge reinforced why I started this in the first place. I’ve learned to trust myself, trust my vision, and lean into the chaos when needed.

Alright, so let’s switch gears a bit and talk business. What should we know?
goGLOW is more than just a tanning salon—it’s a movement toward confident, skin-safe beauty. Our tans are custom-blended, our application is meticulous, and our environment is welcoming and elevated. We cater to people who care deeply about both how they look and how they treat their bodies. What sets us apart is not just the technology—it’s the intention behind everything we do. Our proprietary solution and patented filtration system are top-notch, but I’m just as proud of the community we’re building. This brand is about empowerment, confidence, and showing up as your best self—safely.

How do you define success?
To me, success is alignment. When your work, your values, and your personal life are all moving in harmony—even if it’s not perfectly balanced—that’s when you know you’re on the right path. It’s not about having it all figured out (because I definitely do not!). It’s about showing up, pushing forward, and knowing that you’re making a difference in people’s lives, whether it’s through a confidence-boosting tan or providing a peaceful Airbnb stay. Success is being able to do what I love while also being able to be present for my family and friends. 

Pricing:

  • $40 First Time Client Glow
  • $55 Regular 12-24 Hour Rinse
  • $65 Rapid 3-5 Hour Rinse
  • $45 One Glow a Month Membership
  • $85 Two Glows a Month Membership

Contact Info:

Image Credits
Ellaway House of Photography

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