Today we’d like to introduce you to Katherine Hynes.
Hi Katherine, we’d love for you to start by introducing yourself.
I started my boutique from a desire to create something meaningful and flexible while still being creative. What began as a small idea grew through hands-on learning, trial and error, and listening closely to what my customers actually wanted. There were seasons of growth and seasons of challenge, but staying consistent and adapting along the way helped shape the boutique into what it is today.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has not been a completely smooth road. I started Kiers + Hazel without a perfect roadmap and learned many parts of the business through experience, including sourcing, pricing, inventory management, marketing, and customer experience. There were seasons of fluctuating growth and slower sales that tested my confidence and required me to stay consistent while learning how to adjust strategy without burning out. Balancing life, family, and business also brought challenges and taught me the importance of boundaries, time management, and giving myself grace. As a newer brand, it was sometimes challenging to stay grounded while building alongside boutiques that had more time to establish themselves. Learning to focus on steady growth, trust my timeline, and build with intention rather than comparison became essential. Adapting to change, from shifting algorithms to evolving customer needs, has been an ongoing lesson and has helped me grow while still protecting the heart of the brand.
Alright, so let’s switch gears a bit and talk business. What should we know?
Kiers + Hazel is a women’s boutique built around intentional style and everyday wearability. The brand focuses on curated pieces that feel comfortable, effortless, and timeless. Styles women can actually live in, not just wear once. From easy staples to elevated casual looks, every collection is chosen with versatility and confidence in mind.
What sets Kiers + Hazel apart is its heart-led approach. The brand values quality over quantity, thoughtful curation over fast trends, and genuine connection with customers. Each piece is selected to mix, layer, and wear multiple ways, allowing women to build wardrobes that feel aligned with their lifestyle.
In addition to apparel, Kiers + Hazel offers a custom trucker hat bar, where customers can create personalized hats using iron-on patches. This interactive experience has become a favorite at pop-ups and events, adding a fun, creative element that encourages self-expression and community connection.
Brand-wise, I’m most proud of the community that has grown around Kiers + Hazel and the ability to evolve while staying true to the brand’s foundation. Through online drops, pop-ups, and both private and public events, the boutique continues to grow in a way that feels authentic, experiential, and sustainable.
I want readers to know that Kiers + Hazel is more than a boutique. It’s a space rooted in confidence, simplicity, and thoughtful design, offering both wearable fashion and meaningful, interactive experiences for women who value comfort, intention, and feeling good in what they wear.
Any big plans?
Looking ahead, my goal is to continue growing Kiers + Hazel in a way that feels intentional and sustainable. I plan to expand curated collections, strengthen the online shopping experience, and continue hosting pop-ups that allow for genuine, in-person connection with customers.
I’m focused on refining the brand’s identity, deepening community engagement, and offering pieces that align with everyday life while maintaining quality and versatility. Long-term, I see Kiers + Hazel evolving through thoughtful growth. Staying true to its foundation while expanding its reach and impact.
Pricing:
- Pricing is designed to offer accessible everyday style with a range that fits budget-friendly options and staple wardrobe pieces.
- Frequent sales and seasonal collections provide added value to customers looking for trendy pieces at great prices.
- Pricing reflects a balance of affordability, quality, and wearable style that aligns with daily life and seasonal trends.
- Kiers + Hazel offers accessible, mid-range pricing designed for everyday wear
- Kiers + Hazel offers accessible, mid-range pricing, with thousands of styles priced under $100 on the website
Contact Info:
- Website: https://www.kiersandhazel.com
- Instagram: https://www.instagram.com/kiersandhazel?igsh=bm9rZHloMmszNzU1&utm_source=qr
- Facebook: https://www.facebook.com/share/1Ek7N3ix9k/?mibextid=wwXIfr
- Twitter: https://www.tiktok.com/@kiersandhazel?_r=1&_t=ZP-92aLgr85NOx
- Other: https://linktr.ee/kiersandhazel
Image Credits
Bailey Ledet- Glorifiedlens Photography
