Today we’d like to introduce you to Alejandro Work Name Lowtire Culture
Hi Alejandro, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
Hello, I’m Alejandro! Originally from Venezuela, South America, I am mainly a person who draws from a very early age. One of the things I discovered very early was to draw and my taste for modifications of cars or trucks, whatever it may be, I am happy with the idea of making it personal. and modifying them I started drawing by hand mainly then I grew up and became interested in the architecture career there I discovered many things that helped me find a path later, I learned what design has been, basic concepts and all thanks to the architecture career, But as time went by I began to become interested in drawing again but this time, digitally, so I definitely decided to switch to graphic design so that I really finished that profession.
That was the beginning of understanding the visual management of images, illustrations, logos, everything that design and creation can teach you but this time being more free, so I started to see the networks and get different freelance artists who are basically pioneers in digital art, specifically illustration in this way was great because it was not about drawing anything but, in addition, some made cars, trucks and all that work, I began to see how the brands were interested and that illustration can also be something professional and serious in the market that was where I decided to start my personal brand.
Lowtire Culture was born with the purpose of giving art to people, bringing their ideas to reality with the words they provide and the resources of my studies in graphic design, one of my main characteristics is to encompass design in a unique way, that is, in Based on the brand’s founder’s own style, it is not just about drawings, the brands are also given life, logos, insignia, mascots are created for the brands, among other services. This is always focused on the international environment, another objective from the beginning has always been to include people from other countries, always working internationally for the whole world. It has been exactly 4 years since its inception and improvement has been seen in each order made by clients!
The best pay is not only money, it is the gratification of always meeting and exceeding clients’ expectations beyond what they expect to do the best possible for them!
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Nothing that is great is easy, it has never been. I think that when you are a freelancer or you work on your own you face difficulties that you would not imagine experiencing since you depend on your client experience and your 100% completed work samples, it is not about Just do the work and that’s it, I would say that trust comes first and each client is proof of this, you have only one opportunity to show how good you are and that is with each client, some do not return and others become more what clients.
But entering another market without being anyone or having testimonies or confidence takes a long time and is difficult but little by little taking advantage of every opportunity let’s say that you are making your way towards the final goal!
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
If we talk about my background I said that I am a graphic designer by profession I can meet the requirements of a design professional, but I specialized in illustration this is where art comes in for me, honestly if I consider myself a creative this is where I don’t like it I follow everyone’s path and try to forge my own, I apply a certain rebellion in it but it is what distinguishes me from others.
I can stay in an office all day doing what many of us are prepared to do in studies or I can decide to do more than that, something of my own that only with my way of doing it will they know that I am the author of said work. One of the things I love about illustration is always proposing designs in a different and as creative way as possible, whatever you do!
Any big plans?
I hope that lowlier culture gets more recognition and more clients to really continue doing this is important and whatever comes my way I hope at least to be able to continue giving some work to a client who requests it!
Contact Info:
- Email: lowtireculture@gmail.com
- Instagram: https://www.instagram.com/lowtireculture/
- Facebook: https://www.facebook.com/Lowtireculture?locale=es_LA
- Other: https://www.tiktok.com/@lowtireculture?lang=es
Image Credits
Work done for the following clients:
Tezzacollects
Mivida Troka Clothing
Yummy Rides
Zensport Wheels
