Today we’d like to introduce you to Aydee Deaton.
Aydee, we appreciate you taking the time to share your story with us today. Where does your story begin?
I love cooking, baking, and entertaining! My favorite is most definitely all the little details that go into making a beautiful event!
My niece and I took a fun cookie decorating class and I’ve been hooked ever since! It took a year of practicing to really hone my skills.
My husband lost his job at the beginning of the pandemic. Like most, we were home, cooking, baking, and eating! Lol. So naturally, I was sharing my most recent cookie creations on social media. A business was born before we even knew it!
My husband, Steven, and I strapped our aprons on and launched Sugarberry Cookie Shoppe!
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
We definitely worked our business as a team! Steven was the dough maker and baker while I focused on decorating, order intake, and social media. After 9 months of teamwork, Steven returned to work and I ran Sugarberry on my own.
I definitely had a couple of sleepless months before we got a good routine to balance entrepreneurship and mom life! Our son Nathan has cerebral palsy and MANY therapy/doctor appointments. Finding a balance between being a special needs mom and entrepreneur has been challenging! Thankfully Nathan loves being the “cookie kid” and riding along for deliveries!!
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I am beyond grateful that my job is creating hand crafted, delicious, custom memories for special events and gifts!!
I specialize in unique custom decorated sugar cookies, cookie cakes, and cookie decorating classes!
What most people remember about my cookies is definitely the taste and softness of our cookies! Our cookie cake is SUPER popular!!! It a 9 inch round of chocolate chip cookie goodness topped with vanilla buttercream AND sugar cookies!
I try to make every holiday/gift pre-sale special! I plan the packaging, boxes, bows, and tags to make them the PERFECT gift!
I’m so incredibly proud to give back to the community that cheers me on, partnering with small businesses for collabs, and causes that are close to my heart!
A dear friend hosts Caroline’s Book Drive in honor of their sweet daughter, Caroline. Brand new children’s books are donated and gifted to children inpatient during Christmas at Texas Childrens West Campus. This year is my second year participating and I am so excited to help collect book donations again! Book donations brought to me receive a thank you bag of mini cookies!
I hope what sets us apart is the feeling our clients have when they leave with our cookies. I strive to get to know each of our clients to ensure the perfect cookie for your event! I hope everyone who comes to Sugarberry leaves feeling like a friend! With cookie decorating classes, I hope everyone leaves with an appreciation for this craft, and basic skills to make their own cookie decorating memories at home!
Do you have recommendations for books, apps, blogs, etc?
When we first decided we were launching my husband immediately bought Christy Wright’s Business Boutique for me. We are huge Dave Ramsey fans and follow those principles in our business.
Hands down every cookier needs to join the Sugar Cookie Marketing group on Facebook and listen to their podcast! The best tips/tricks/and resources for running your cookie business!
Pricing:
- Custom cookie pricing varies depending on intricacy of design. Cookies start at $4.50/cookie with a 2 dozen minimum.
- Minis start at $25/dozen with a 2 dozen minimum
- Private decorating classes. I come to you with everything to create 5 custom cookies, workbook, and recipes. $60/person with a 5 person minimum
Contact Info:
- Email: Contact@sugarberrycookieshoppe.com
- Website: www.sugarberrycookieshoppe.com
- Instagram: @sugarberrycookieshoppe
- Facebook: @sugarberrycookieshoppe
Image Credits
Katie Ruth Priest Photography
