Today we’d like to introduce you to Roy S. Ford.
Hi Roy, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I started out as a photographer. I really jumped into computers at an early age; with video games and even won a first-place award for computer programming in middle school! Through high school and college, I really focused on media and the fine arts, earning my bachelor’s degree in radio – television – film (Mass Communication) at Sam Houston State University. From there, I went into broadcast radio. I worked as a radio personality for 12 years. I made the transition into film and video production when Final Cut Pro 1.0 was released. It was so cool to be able to do video editing on my home computer! From there, I started accepting clients and doing small commercial projects and promo videos. By doing this, it really got me to the point where I could write and produce my own short films. To this day, I still love creating my own short films along with helping others create content to tell their story.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
One of the biggest struggles I face has been sticking with it. Having perseverance, is one of the many skills I constantly work on, especially when projects start to fall through, or clients start dropping or delaying a job. Keeping open communication is always important, and to always have 3 or 4 other projects or income driving jobs on the side.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
This year I have been consulting clients for digital media! My major client support has been helping them plan their social media content and launching their podcast and/or Youtube channel. As a filmmaker, scriptwriter, on-air personality and commercial copywriter, I have taken those skills into the social media realm and have helped influencers and business owners become better storytellers. I am most proud of all the short films I have produced, the scriptwriting, and collaborations with actors, directors, and artists here in the Houston area, and throughout Texas. What sets me apart from most content creators is the focus on communication. I find that communication is becoming a lost art these days. Even though our avenues of communication have multiplied through the many advances in technology, I find many people still fall short of doing even the most simplest communication tasks. One example is using a turn signal on your car when changing lanes, I drive down I-45 and see that basic courtesy of communication falls short numerous times.
Effectively communicating can help settle an issue, help you market better, and build better relationships.
Let’s talk about our city – what do you love? What do you not love?
I was born and raised in Houston. What I would tell people about how I have transitioned to Houston? Enjoy the diversity. The only city that I lived near that came close to the diversity was New York City (Manhattan). With that diversity comes great food, great people, and many different ways of looking at things. I encourage you to do like my father did, get you some friends in every culture here in Houston. You will benefit greatly!
As the Houston metro continues to grow the traffic gets worse. Understand there will be more people on the roads. Many of them are from other parts of the country, or parts of the world! Over the last 10 years, the suburbs have SPREAD into areas far outside of what I consider the “NEW” 99 tollway. One trick is to map your way BEFORE you get in the car. DO NOT rely on turn-by-turn directions from your GPS maps… get familiar with the major North, South, East, West, interstate highways in Houston… then slowly advance to knowing how to get to each of the 7 major sections of Houston: Downtown, Sugarland, Katy, Galveston, Baytown, Kingwood, and the Woodlands. Be a courteous driver. Using your brake pedal to prevent a deadly accident is always more noble, no matter who you are.
Contact Info:
- Website: https://www.roysford.com
- Instagram: https://www.instagram.com/roysford
- Facebook: https://www.facebook.com/roysford
- Youtube: https://www.youtube.com/roysford
Image Credits
Roy S. Ford
Erik Calderon
