Today we’d like to introduce you to Catherine Lozada Otálora
Hi Catherine, we’d love for you to start by introducing yourself.
Four years ago, I made one of the most significant decisions of my life: leaving my country and embarking on a new beginning. I arrived in this country with a suitcase full of dreams, expectations, and, most importantly, the determination to build something meaningful from scratch.
At first, the journey was uncertain and full of challenges. Like anyone starting fresh in a new place, I had to adapt, learn, and reinvent myself. But those experiences became the driving force that transformed obstacles into opportunities.
Today, as I look back, I am deeply grateful for having persevered because every step led me to create my business—a space where I blend my passion for strategic communication, creativity, and photography.
As a strategic communicator and photographer, my work goes far beyond images and strategies. Through one-on-one sessions, I guide women entrepreneurs on their journey to build authentic brands that reflect not just what they do but who they truly are. Together, we craft clear strategies and actionable plans that empower them to achieve their goals, starting with a genuine connection to their essence.
I firmly believe that success begins within. That’s why my work is centered on helping these women recognize their own potential and project it authentically, powerfully, and strategically.
This entrepreneurial path hasn’t been easy, but it has been incredibly rewarding. Every project, every session, and every story shared with women pursuing their dreams reminds me that I am exactly where I’m meant to be.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Leaving my country and starting over in a new place has been one of the most transformative experiences of my life—but it hasn’t been without its challenges.
The first and perhaps hardest part was saying goodbye to my family. Leaving behind the people who are your foundation, your strength, and your constant support is never easy. I also left my home, my culture, and everything familiar, stepping into the unknown.
Another major sacrifice was leaving my professional stability. I had built a career and a life where I felt secure, but coming to a new country meant starting from scratch. I had to let go of my comfort zone and adapt to a new reality where nothing was guaranteed.
There were moments of doubt, moments when I questioned if I had made the right decision. Financial uncertainty, language barriers, and building a professional network from zero were daunting. At times, I felt overwhelmed by the weight of the expectations I placed on myself.
There were days when I felt lost, missing the warmth of my loved ones and the sense of belonging that comes with familiarity. But those moments also taught me resilience. They reminded me of my strength and my ability to overcome challenges by staying focused on my dreams.
Through it all, I learned that growth often comes from discomfort. Each difficulty I faced shaped me into who I am today—a more determined, creative, and empathetic person. And while the path has been far from easy, every sacrifice and challenge has been worth it because they brought me closer to building a life and a business aligned with my purpose.
This journey has taught me to trust the process, embrace uncertainty, and turn obstacles into opportunities. Most importantly, it has shown me the beauty of resilience and the power of believing in yourself, even when the road ahead seems unclear.
Appreciate you sharing that. What else should we know about what you do?
My Strength as an Entrepreneur: What Sets Me Apart
My entrepreneurial journey is built on a solid foundation of creativity, authenticity, and genuine connection with people. Along the way, I’ve discovered that my strength lies in integrating multiple passions and skills to create meaningful impact for those who trust my work.
Photography Beyond the Surface
Photography is at the core of my business, but it’s not just about capturing beautiful images. My approach is rooted in photography from the soul, where I don’t just capture faces but also stories, emotions, and the authentic essence of each person. This unique perspective highlights not only external beauty but also creates a bridge between the inner self and how it’s projected to the world.
One-to-One Sessions: Strategy and Transformation
I offer personalized sessions tailored for entrepreneurs who are looking to build a personal brand that aligns with their true selves. In these sessions, we combine practical strategies with introspective guidance, helping them create clear action plans while reconnecting with their purpose. I firmly believe that when an entrepreneur grows from within, their external impact multiplies.
Constant Evolution: Innovation at the Core
My desire to evolve and push the boundaries of creativity has led me to dream big: a gallery that merges traditional photography with artificial intelligence. This project aims to break creative barriers and open new ways of telling visual stories. By combining the timeless art of photography with the limitless potential of technology, I’m building a space where the traditional and futuristic come together, proving that innovation and essence can coexist.
A Holistic Approach: Being Genuine and Authentic
My work isn’t just about business; it’s about people. I strive to connect with each client on a genuine level, helping them align their dreams and goals with their true selves. This holistic approach—blending strategy, creativity, and introspection—sets me apart in the industry.
What Makes Me Different
I don’t just deliver products or services; I deliver transformative experiences. From a photoshoot that captures your essence to a strategic plan that drives your vision forward, everything I do is designed to help people evolve and shine as their best selves.
Looking Ahead
My goal is to continue creating, innovating, and making a difference. I aspire to inspire more people—especially women entrepreneurs—to believe in their ability to dream and bring those dreams to life, showing them that true evolution begins within.
Can you share something surprising about yourself?
I am a creator of possibilities: a woman who transforms challenges into opportunities, captures the essence of being through photography, and guides others to build their dreams with authenticity and purpose.
Contact Info:
- Website: https://catherinelozada.com/
- Instagram: https://www.instagram.com/catherinelozadao/
- Facebook: https://www.facebook.com/CatherinLozadaOtalora/
- Other: https://es.pinterest.com/catherinlozadao/
