Today we’d like to introduce you to Gigi Crawford.
Hi Gigi, please kick things off for us with an introduction to yourself and your story.
Absolutely. My story is about starting over, learning to trust myself, and turning my own journey into something bigger.
I graduated college in 2016 with a degree in philosophy. I didn’t have a traditional plan mapped out… I just knew I wanted to understand people and make sense of my place in the world. I moved back home to Las Vegas and worked at a tax firm from 2017 until I was laid off in 2020 after the pandemic shutdown. That moment shook me, but it also opened the door for something new.
I started offering my skills as a consultant, using what I already knew how to do: building strategy, working with people, and helping things grow. That led to my first contract worth $30k managing a content house where I sourced talent, led a team, and helped grow multiple social accounts to over a million followers. That’s when I realized I didn’t need permission. I could create opportunities for myself.
Later that year I moved to Houston, ready for a fresh start in a new city where I didn’t know anyone, but felt ready to bet on myself again. I landed a tech role in paid media and began working with national and international brands. But even with all that success, I couldn’t ignore the deeper calling to create something that reflected the kind of woman I was becoming.
That’s how Fine Girl Diary came to life. It started as a personal reset… something I made to help myself get clear, get confident, and stop shrinking. Over time, it became a space where other women could see themselves too. Women who have had to rebuild, figure things out alone, and still show up every day trying to become the best version of themselves.
I didn’t always know where I was going, but I trusted who I was becoming. And that’s what’s guided me through every season.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It hasn’t been a smooth road at all…it’s been hard, honestly. There were seasons where I felt like the people around me didn’t want me to win for real. They were comfortable as long as I stayed where they could reach me, but the moment I tried to elevate, it became clear they were benefiting more from me playing small than from me growing. I’ve had to deal with family not understanding the vision, people doubting me, and the weight of carrying dreams I couldn’t yet explain.
There were also moments where I felt mentally, emotionally, and spiritually under attack. Like everything was trying to knock me off track. But God kept covering me. And at one of my lowest points after a nasty breakup, Fine Girl Diary was born. Not as a business, but as a way for me to find myself again. It started as a quiet space where I could reset, remind myself who I am, and rebuild. It helped me find clarity, confidence, and direction when everything else felt chaotic. And that’s why it’s so close to my heart because it came from my real life, not just an idea.
Can you tell our readers more about what you do and what you think sets you apart from others?
At my core, I’m a storyteller. A creative. Someone who makes space for women to see themselves clearer, louder, softer, stronger. I specialize in creating work that blends emotion, transformation, and identity. My platform Fine Girl Diary is a reflection of that. It started as something I made for myself during a season where I felt lost, overlooked, and unsure of what was next. Now it’s a full body of work – part journal, part mindset reset, part cultural mirror for women who are becoming.
What I’m known for is creating things that feel real. Whether it’s a post, a caption, a digital product, or an idea, my work connects because it’s honest. I don’t just create content, I create permission. For women to want more. For them to show up as their full selves. For them to feel powerful and pretty at the same time.
What sets me apart is that I don’t follow formulas because I follow feeling. My creativity isn’t about being trendy. It’s about being true. And every word, visual, and idea I share carries the weight of real experience. That’s what I’m most proud of… I turned my story into something bigger than me. And I’m just getting started.
If you had to, what characteristic of yours would you give the most credit to?
The quality that’s been most important to my success is the ability to bounce back. I’ve had moments where I didn’t know what was next, where things fell apart, or where I felt completely lost, but I’ve always found a way to come back. Even if I had to rebuild from scratch, I never stayed down for long.
I think that’s what keeps me going. I don’t pretend to have it all together, but I do know how to keep moving forward, even when it’s hard. I give myself time to feel it, then I figure it out. That bounce back…that quiet decision to not give up is what’s kept me growing.
Pricing:
- Fine Girl Fillable Diary: $33 w/ code FINEGIRL30
Contact Info:
- Website: https://shop.beacons.ai/gigicrawford/8f5dd72a-0793-40be-9c95-da181e6b41c6
- Other: https://form.typeform.com/to/yNebPa4A
