Today we’d like to introduce you to Inobishorr
Hi Inobishorr, so excited to have you with us today. What can you tell us about your story?
My journey as a creative goes as far back as my childhood. I started as a writer, journaling every single day, writing poems, and even completing two books as a little girl. I was always an avid reader, and reading made me want to write and tell stories just like the ones I read. Though I was always interested in pursuing a healthcare career, I’ve always had a deep love for creative expression in different forms.
I soon became a songwriter, writing for others while navigating imposter syndrome. That same love simultaneously reeled me into fashion, where I saw an opportunity to express myself through my head wraps and the clothes that I wear.. Many years later, River of Letters came to life from a deeply personal place. After losing my grandmother, I found comfort in writing her a letter. That moment sparked a community of people who also wanted to put their emotions into words, and it is growing into something bigger than I could have imagined.
Today, I work in healthcare management, and I’m a creative entrepreneur, songwriter, producer, and business owner. I’m building Inobi into a brand that isn’t just about clothing but a lifestyle that merges fashion, creative expression, and storytelling. I also run Inobishorr Core Creative Consulting, where I help other creatives and brands shape their vision, execute projects, and build meaningful narratives around their work. River of Letters has now blossomed into a beautiful community that seeks to create a safe space for people to feel, process, and express themselves, and we’ve been privileged to receive entries from all over the world.
We all face challenges, but looking back would you describe it as a relatively smooth road?
I’m still on the way, which means the struggles are still ongoing, and I don’t think the struggles ever stop. As a multi-passionate individual, my journey has never been linear. I’ve had to deal with just about every business challenge and setback you can think of, but for every setback, there has always been a blessing waiting for me.
There have been moments of overwhelm. Many times, I feel like I am in a constant tug of war, balancing the creative side with the business and execution side. It’s also not an easy feat juggling a full-time professional job with a full-time creative career while also being a full-time business owner. Building a brand from the ground up requires wearing many hats.
One of my biggest struggles has been imposter syndrome, questioning whether I was good enough, especially in industries that can feel gatekept. As a songwriter, I often wrote for others while battling self-doubt about my own voice. That same feeling followed me into fashion, where I had to push past the fear of whether people would truly see and connect with what I was creating.
Another challenge of being multifaceted is figuring out how to balance and integrate everything without feeling stretched too thin. I’ve always had a deep love for all things creative and have been incredibly blessed with the skills to do many things. For a long time, I struggled with the idea that I had to choose just one. Lately, I don’t feel that way anymore.
In the world of social media, where there’s pressure to “find your one thing” and niche down to attract the right audience and establish one identity, I’m choosing to stand tall in the space of having no niche, or multiple niches. I’ve tried it, and there’s really no niching down for me. Being multi-talented or multi-passionate isn’t a weakness, it’s my strength. And the most beautiful thing about this strength for me is that each part of my creativity feeds into the other: my love for storytelling shapes how I approach fashion, fuels my love for travel, and my experiences influence my music and writing, which then help me build deeper connections with people. It’s all interwoven and cannot be separated. Every day, I discover new things about myself, and I want the world to experience it all with me. Prioritizing and structuring is an ongoing process, but I’ve learned that instead of fighting my different talents, I can embrace them and build something uniquely mine.
Can you tell our readers more about what you do and what you think sets you apart from others?
Like I said earlier, I specialize in the arts. I am a core creative because, at my core, I bring concepts to life through different media. I am just here to add value and serve.
I am most proud of everything I’ve done; building something out of nothing, my resilience over the years in industries that are highly competitive, and making a name for myself. And I’m just getting started. I’m most proud of how I’ve stayed true to my vision, even when the journey has been challenging. Relaunching Inobi and seeing it evolve into something bigger than just a fashion brand is a major milestone I cannot wait to attain. I’m really excited about Common Threads by Inobi, our fashion podcast. It’s a space where fashion-forward individuals and creatives discuss style, culture, and the deeper narratives behind what we wear.
I’m also proud of the community I’m building whether through letters, fashion, or storytelling. I’ve been able to create spaces where people feel seen, inspired, and connected.
My tenacity and adaptability set me apart from others. As a creative, I tend to take things deeply, connecting with art on a rather intense level. I can argue that every experience in my life, every challenge, has not just shaped me but, in many ways, influenced and inspired my creative resolutions.
The crisis has affected us all in different ways. How has it affected you and any important lessons or epiphanies you can share with us?
Oh yes! One of the biggest lessons I learned is that change is the only constant phenomenon, we should always be prepared to adjust accordingly and the importance of building something that is meaningful and sustainable.
I launched Inobi in March 2020, literally a week before the shutdown. It started rather trivially, born out of my love for headwraps and the urge to be a representation of the powerful women before me. I had no idea what was in store for me. I mean, we’re not strangers to the craziness that happened due to and during COVID, the way it affected sales, logistics, everything. The pandemic forced a lot of industries, especially fashion and the creative space, to rethink how they operate, myself included. In 2023, I took a step back to restructure so that I could build something with longevity and purpose.
Another lesson I learned is that it’s okay to pivot. You can make money doing just about anything, from just about anywhere. The world is truly borderless. In isolation, we all saw firsthand how storytelling and creativity brought everyone together, it was like we were all living the same lives!
More than anything, I appreciate the importance of community, family, and cherishing the time spent with loved ones because time is really not promised.
Contact Info:
- Website: https://www.inobishorr.com
- Instagram: https://www.instagram.com/inobishorr/
- Youtube: https://www.youtube.com/@houseofinobi
Image Credits
Photo of me in the fuschia dress was taken by Jakayla Monay
