Today we’d like to introduce you to Lana Dimassi.
Hi Lana, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I started my business in high school. As a graphic design student and a passion for starting little businesses growing up, I knew I wanted to start something serious and big. I started on Instagram just posting my art as @dancingbananagirldesign, then started turning my art into products. Three years later, I changed my business name to Banana Crush and have worked hard to produce what my business is today. I also never imagined I would have 50K followers, it’s crazy. I owe it to my friends and family for encouraging me to go after my dream!
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has not been a smooth road. There were times where I was lost and didn’t really know my purpose for this brand. And then there were other times where I was so focused on my full time job, it was hard to balance the two.
Balancing a small business and life can be difficult! Growth doesn’t happen overnight so it requires a lot of patience.
Appreciate you sharing that. What else should we know about what you do?
I am a creator on Instagram. I post motivation art and lifestyle photos. I use my art to encourage and motivate people all around the world. I would say my art itself is heavy on being abstract, colorful, and I tend to use a lot of fun patterns.
I am most proud of where I am today. Finding your style as an artist can be very difficult. I’m proud for finding out what I am most drawn to and sticking with it even though it’s different.
What sets me apart from others in my opinion is how I not only put a lot of time in the artwork, but also the quote. I take the time to find or make up quotes that will really connect with someone. It’s important for me to encourage at least one person out there. I’m a person who also loves to be there for people! I respond to as many DMs as possible because I want people to know that I am there for them.
The crisis has affected us all in different ways. How has it affected you and any important lessons or epiphanies you can share with us?
I have definitely learned a lot from COVID. One thing being how to have a small business during a pandemic. I had to brainstorm different ways to keep my brand out there and store active. One of those ways was selling masks and another was selling shirts where a percentage of the proceeds went to making masks for nurses. I am thankful for where I am today, but it was definitely a scary thing to go through at the beginning.
Contact Info:
- Email: [email protected]
- Website: itsbananacrush.com
- Instagram: www.instagram.com/p/CVVrys8Lr3y/?utm_medium=copy_link
Image Credits
Lana Dimassi
