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Doyin Fashakin on Life, Lessons & Legacy

We’re looking forward to introducing you to Doyin Fashakin. Check out our conversation below.

Doyin, we’re thrilled to have you with us today. Before we jump into your intro and the heart of the interview, let’s start with a bit of an ice breaker: What do the first 90 minutes of your day look like?
The first 90 minutes of my day are all about setting the tone. I usually spend the first hour just thanking God….praise, gratitude, and reading the Word to get some direction for the day (beyond the long to do list I probably scribbled down the night before 😅).

After that, I try to get in some exercise. I’ve been slacking a bit, not gonna lie, but I’m finally getting back on track. It’s not just about looking good; it really helps clear my head and keeps me feeling good physically too.

Gotta stay sharp if I’m going to keep planning these big events without losing my mind 😄

Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Doyin Fashakin, the founder of Doyin Fash, a wedding and event planning company based in Houston, but I’ve been lucky to plan events all over the world. I work with amazing clients who want their events to be beautiful, meaningful, and run like clockwork, whether it’s a wedding, a milestone celebration, or a major corporate affair.

What makes my story a little different is that I didn’t get into events because I thought it would be cute or fun (though it can be!). I got into it after seeing just how chaotic some events, especially African events can be, and I knew there had to be a better way. So I built a business around bringing structure, calm, and excellence to every event.

These days, in addition to planning events, I also coach other planners. I’ve shifted from hosting workshops to offering online coaching so I can support more people no matter where they’re based. It’s been amazing helping other planners grow, get confident, and run their businesses more intentionally.

At the end of the day, I love creating experiences that feel good, on both sides of the event: for the client and for the planner.

Amazing, so let’s take a moment to go back in time. Who taught you the most about work?
Definitely my parents! They’re the original “no days off” crew.

Growing up, my dad barely slept for about 5 hours a night if we were lucky. He’d work all day, come home to hang out with us, then head straight to his home office to keep going. I honestly don’t remember a single time I saw him just chilling. My mom? Same energy. She’d go from her day job to ensuring the family has a good hot meal, then straight into church/prayer ministry mode, like a full-time job after the full-time job.

They didn’t just tell us to avoid idleness, they lived it. So now, I’m always on the go too. Always working on a new project, chasing a new goal, or figuring out the next thing. Rest? Yes, eventually. But first, let me cross one more thing off the list.

If you could say one kind thing to your younger self, what would it be?
If I could say one kind thing to my younger self, it would be: You’re enough, just as you are.

I used to be so hard on myself. I thought I had to be perfect all the time, and I let people’s opinions weigh way too heavily on me. I really believed their thoughts somehow defined my worth or future. But now? Whew, life has taught me that peace, joy, and growth matter more than perfection.

So I’d look little me in the eye and say: You’re doing just fine. You’re exactly where you need to be. Keep showing up, keep growing, and with God and a whole lot of determination, you’ll get to where you’re meant to be.

Next, maybe we can discuss some of your foundational philosophies and views? What’s a cultural value you protect at all costs?
One cultural value I protect at all costs is respect. It was deeply instilled in me growing up, how you speak to people, how you show up, how you honor others, no matter who they are.

That value really shows up in my work, especially in the event industry. I’ve seen how vendors, who are literally there to make someone’s special day come to life, can sometimes be treated with so much disregard. And it shouldn’t be that way.

Respecting the people serving you isn’t just good manners, it’s a reflection of gratitude. When people feel respected, they give you their best. They go above and beyond not just because they’re paid to, but because they want to.

So yes, I’ll always protect and promote respect, because it builds better relationships, better outcomes, and a much better experience for everyone involved.

Okay, so before we go, let’s tackle one more area. When do you feel most at peace?
I feel most at peace when I have a quiet moment to myself to reflect. Whether it’s early in the morning or late at night, just having space to think through where I am, what I’ve accomplished, and what’s ahead helps ground me.

As someone who’s always in the middle of planning, creating, and executing for others, those still moments give me clarity, and that clarity helps me show up better for my clients, my team, and myself. It’s in those peaceful pauses that the vision becomes clearer.

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Image Credits
Stanlo Photography
JAO Photography
Nelson Niteh

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