Today we’d like to introduce you to Allison McFarlane
Hi Allison, thanks for joining us today. We’d love for you to start by introducing yourself.
Certainly! About a year ago, I reached a pivotal moment in my career within commercial banking. After dedicating 15 years to the industry, I found myself in a workplace where I felt my contributions weren’t fully valued. This prompted me to reassess my path and consider how I could leverage my skills in marketing, personal branding, and change management communications. With a leap of faith, I decided to embark on my entrepreneurial journey with Allison McFarlane Inc.
Starting out wasn’t easy. There were uncertainties and challenges along the way, but I remained committed to building something meaningful. One of the pivotal aspects of my journey has been the development of my podcast, “They Say.” Through this platform, I’ve been able to connect with thought leaders from diverse backgrounds and geographical locations, bringing their valuable insights and perspectives to a wider audience.
I navigated the ups and downs of entrepreneurship; I focused on growing my client base and refining my business goals. Each interaction and experience has contributed to shaping the trajectory of Allison McFarlane Inc. Today, I’m proud of how far I’ve come and excited for the continued growth and opportunities that lie ahead.
We all face challenges, but looking back, would you describe it as a relatively smooth road?
In addition to the professional challenges, juggling entrepreneurship with personal responsibilities as a single mother added another layer of complexity to my journey. Balancing the demands of running a business with providing for and nurturing my child required careful planning and support.
Moreover, having a high schooler who was preparing to graduate early and embark on their college journey added to the mix of responsibilities. Supporting my teenager through this transition while managing the demands of entrepreneurship required me to be even more organized and efficient with my time.
Despite the hurdles of being a single mother and supporting my teenager’s educational journey, I remained committed to pursuing my entrepreneurial dreams. Through perseverance, flexibility, and the support of loved ones, I was able to navigate these challenges and continue building Allison McFarlane Inc.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Allison McFarlane Inc. is a dynamic marketing and communications consultancy specializing in personal branding and change management strategies. We empower individuals and organizations to amplify their voices, enhance their reputations, and navigate transitions with confidence.
Our core services include:
Personal Branding: We work closely with clients to develop authentic personal brands that align with their values, goals, and aspirations. From crafting compelling narratives to building a strong online presence, we help individuals stand out in their fields and attract meaningful opportunities.
Change Management Communications: We assist organizations in effectively communicating change initiatives to stakeholders, fostering understanding, buy-in, and engagement. Whether it’s a rebranding effort, a shift in company culture, or a digital transformation, we provide strategic guidance and creative solutions to navigate transitions smoothly.
Thought Leadership Development: Through our podcast “They Say,” we curate insightful conversations with thought leaders from diverse industries and backgrounds. By sharing valuable insights and perspectives, we aim to inspire and educate our audience on key topics shaping the business landscape.
What sets us apart is our personalized approach and deep commitment to understanding the unique needs and challenges of our clients. We prioritize collaboration, transparency, and results, ensuring that every client receives tailored solutions that drive impact and success.
Brand-wise, I’m most proud of our ability to make meaningful connections and empower individuals to own their stories and drive change. We strive to foster authenticity, resilience, and innovation in everything we do.
Ultimately, I want readers to know that Allison McFarlane Inc. is more than just a consultancy; it’s a trusted partner dedicated to helping individuals and organizations thrive in today’s dynamic marketplace. Whether you’re looking to elevate your personal brand, navigate organizational change, or amplify your thought leadership, we’re here to support you every step of the way.
Can you tell us more about what you were like growing up?
Growing up, I was always driven and ambitious. Hailing from sunny San Diego, California, I had the incredible opportunity to pursue a career as a professional model, working with renowned brands like Seventeen, Tommy Hilfiger, and Macy’s. Despite my busy schedule, I always made time for my passions, whether it was skateboarding or spending quality moments with my family and friends.
From a young age, I had a strong sense of purpose and a desire to make a positive impact on the world. I was determined to leave a mark that would extend beyond myself and contribute to meaningful change.
Contact Info:
- Website: https://allisonmcfarlaneinc.com/
- Instagram: https://www.instagram.com/allisonmcfarlaneinc?igsh=MTZ6d2dnMnZwaXg2bA%3D%3D&utm_source=qr
- Youtube: https://www.youtube.com/live/G4EmcoQYXXU?si=rxmZjH_FhMthVzQ7
