Today we’d like to introduce Fritz Colinet: Creative Director, Designer, and Brand Builder.
Fritz is the creative force behind Retna Media Inc.™, and has been building brands for more than 25 years. He is today’s “Mad Men” and has proven over and over again to increase his client’s footprints in their respective marketplaces. Retna Media Inc.™ is a professional source for web development, creative design, strategic branding and complete top-down advertising campaigns. Art has always been a focus in his daily life. One could say Fritz’s career started when he first was able to hold a pencil. His creative brio led him to study his passion for art at Pratt New York, where he cultivated his skills by following master artist works the likes of Michael Angelo, Rembrandt and Paul Rand.
Fritz’s creative abilities paved the way for opportunities to lead rebranding efforts at Lady Foot Locker, The Houston Open, The Astorian, Fully Raw Kristina and The Houston Dynamo. This rebranding initiative became a testament to many successes, which would ignite an illustrious career recreating iconic brands.
The passion for building brands has led Fritz to launch his own full-service Branding and Marketing agency, Retna Media™, based in Houston. Since 2005, Retna Media Inc.™ has built brands from blue-chip companies to small businesses in diverse industries. This unconventional advertising agency uses strategic communication principles to analyze, target, and create campaigns with unrivaled results.
Specializing in strategic communications, Retna Media™ has carved a niche as a multifaceted branding agency offering full-service offline and online marketing solutions powered by Strategy, Branding, Social Media Marketing, Digital Marketing and traditional Advertising campaigns.
He has successfully branded and managed over 200 strategic marketing campaigns including the Houston Open, Houston Dynamo, Maker’s Mark, ILA Union, Revicore, Rawfully Organic Co-Op, Car Pro, Respira Health, The Breakfast Klub, Briggs True Texas Sauces & Seasonings, Sekai Electronics, Phoenix IFS, Nutex Health, and Jackson & Company to name a few.
Retna’s team strives to inspire the minds of consumers and drive results for clients. The aim is to thoroughly understand the clients’ business goals in an ocean of competition. With a fresh approach focusing on forging relationships, discovering market opportunities, differentiating clients’ brands and crafting campaigns that create business longevity, Retna Media Inc.™ has become a fierce competitor in the advertising space.
Our culture is “do whatever it takes” to ensure these connections result in our clients’ success.
Fritz continues to develop a corporate culture with a “whatever it takes” attitude so their customers can continue to reap the rewards of dedicated, intelligent processes.
He doesn’t just help build brands, but he also helps entrepreneurs by speaking about growing and maintaining their businesses.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
There are always challenges, but how you deal with adversity speaks volumes about your character. I recall at the beginning of my career, I was given creative jobs that I didn’t like, and I thought, why I’m doing this type of work? I did some soul searching and realized it’s not about you it’s about the target audience, and I switched my mindset. That was when everything fell into place. Since that day, every job I did, no matter big or small, cool or not, I did with passion!!!
Appreciate you sharing that. What should we know about Retna Media?
We are brand builders, visionaries, illustrators, writers, designers, strategic thinkers, explorers, creators, Houstonians, New Yorkers, and innovative rebels with a cause.
We also just happen to form one of Houston’s top Branding + Digital Marketing + Advertising agency.
The Difference : Connect. Inspire. Results
Retna focuses on building a direct relationship between the audience and the product or service. We collaborate with each client and work in concert to develop robust synergies that produce brand-building results.
We begin by listening to our clients to gain a deep understanding of their market goals and business objectives. Based on our strategic analysis of each market situation, we create concepts that will differentiate competing brands and connect with consumers. Understanding that client success and satisfaction is key, we execute creative delivery to build long-term value to the brand. Ultimately, we work to drive awareness and promote value to your business with strategic and creative excellence.
I love building possibilities that have not been identified by the client yet. Whether it is Luxury, Sports, Product, Service or Personal Brand, I develop a strategy that gets you to your goal!
How do you think about happiness?
I love it when my clients say you get it!
Contact Info:
- Website: www.retnamedia.com
- Instagram: www.instagram.com/retnamedia
- Facebook: www.facebook.com/retnamedia
- Twitter: www.twitter.com/retnamedia
- Other: https://www.pinterest.com/fritzcolinet/retna-media/
Image Credits
Photo of Fritz Colinet by photographer Bryan Anderson
