Today we’d like to introduce you to James Perryman.
Hi James, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
(This will be your second time interviewing me)
In 2014 I attended SamVerly Barber College in Atlanta Georgia. I graduated barber college in 2015. While cutting hair at Tru Kutz, I noticed how many men were not taking care of their beards properly. At that time, in 2015 there were not many products to help me on their beard journey. That’s when Joe Finn Collection was created. It was 2016 I formulated premium products to solve the problems men were having with their grooming.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Joe Finn was not the company you see now in 2016. There were many failed test, it took a lot of financial investing, I was told numerous times that what I was doing wouldn’t work. I had people back out of commitments and partnerships at the last minute. The plan did not go as planned, there were detours and rerouting, that’s a part of becoming successful. No matter the tough time, you stay the course! Choosing the right packaging, the correct ingredients for a healthy beard came with lots of trial and many hours of research.
As you know, we’re big fans of Joe Finn Collection. For our readers who might not be as familiar what can you tell them about the brand?
Joe Finn Collection is a luxury men’s grooming and lifestyle brand rooted in heritage, culture, and excellence. We specialize in elevated grooming products designed specifically for men with coarse hair textures, full beards, and skin that demands moisture, nourishment, and quality ingredients. From our beard oils and washes to our premium accessories and travel bags, our mission is to help men look good, feel confident, and present themselves as their highest-value selves.
What sets us apart is the purpose behind our products. Joe Finn Collection was named to honor my father and inspired by the legacy of my mother. Our signature orange, now officially known as Joe Finn Orange, pays homage to her birthplace in Orange, Texas and represents warmth, culture, confidence, and heritage. Every detail matters in our brand, from design to scent profile to the feel of the materials, because we exist to celebrate identity, not just sell items.
We’re known for combining luxury design with cultural intention. Our grooming products are crafted for the needs of real men, especially men who have often been underserved in the grooming industry. Our signature bags, limited-edition merch, and travel accessories are more than products, they’re storytelling pieces, lifestyle statements, and heirlooms built around the values of legacy, leadership, and presentation.
One of our proudest brand moments was receiving the official proclamation from the City of Houston, recognizing March 16th as “Mr. James Perryman & The Joe Finn Collection Day.” That moment validated that the work we’re doing goes beyond commerce, it impacts community, inspires confidence, and honors the past while empowering the future.
Another major milestone for our brand was partnering with Elizabeth City State University in North Carolina, a prestigious HBCU, through the incredible support and connection of EXCLUSIVELY•HBCU. This collaboration allowed Joe Finn Collection to serve a new generation of leaders and continue expanding our impact in collegiate markets.
What I want readers to know is this:
Joe Finn Collection isn’t just a brand—it’s a movement built for those who believe grooming is self-respect, style is a form of communication, and legacy is crafted every day through the choices we make and the presence we bring.
We help men Groom. Grind. Grow.
Not just look good but feel unstoppable.
Can you talk to us a bit about the role of luck?
I don’t believe in luck, I know it has only been GOD’S direction to have me move and navigate the way my business has grown. Even the shortcomings and obstacles I have faced.
Contact Info:
- Website: https://WWW.JOEFINNCOLLECTION.COM
- Instagram: https://www.instagram.com/joefinncollection?igsh=MTJxOGRidzRwcGc0cw==
- Facebook: https://www.facebook.com/share/19ytTRa6oG/?mibextid=wwXIfr
Image Credits
📸 credit: Perryman Media Group
