Today we’d like to introduce you to Lauren Avant
Hi Lauren, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
The wedding industry has always held a special place in my heart, but it wasn’t until I planned my own wedding in September 2024 that I truly fell in love with it. There was something about the energy, the emotions, and the beauty of each unique celebration that captivated me. That passion, combined with my background in content creation and marketing, led me to start Moments by Thrive—a wedding content creation business dedicated to capturing the raw, behind-the-scenes magic of a couple’s special day.
Before launching Moments by Thrive, I was solely focused on running my marketing agency, Thrive Media, where I helped businesses with content creation and social media marketing. While I loved that work, I realized I wanted to bring my skills into a space that felt more personal and meaningful to me. Weddings became that perfect blend of storytelling, creativity, and human connection.
Like any new venture, there were challenges. Breaking into the wedding industry as a new vendor wasn’t easy, especially when trying to get into open houses and book my first clients. I quickly learned that trust is everything, so I started offering free wedding content creation and attending styled shoots to network and build my portfolio. Those early experiences were invaluable—not only did they provide me with content, but they also connected me with other wedding professionals who helped me get my foot in the door.
What sets Moments by Thrive apart is our budget-friendly approach and the genuine relationships I build with my clients. I don’t just see them as customers—I take the time to truly connect, and by the end of the process, we often become friends. One of my favorite moments is seeing their faces light up when they receive their content, especially the sneak peeks I show on their wedding day. That instant joy and excitement remind me why I do what I do.
Every wedding is different, and that’s what keeps me inspired. No two couples are the same, no two love stories are alike, and no two weddings unfold in exactly the same way. I love witnessing the creativity and unique details that make each event special—it fuels my passion and keeps me obsessed with this industry.
Looking ahead, I have big dreams for Moments by Thrive. My goal is to expand into major cities like Austin, San Antonio, and Dallas, building a team of talented creators who share my vision. And one of my biggest aspirations for 2025? Booking my first international wedding.
This journey has been incredible, and I feel so grateful to be part of such a beautiful industry. Moments by Thrive isn’t just about content creation—it’s about capturing memories, building relationships, and preserving the little moments that mean the most.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Not at all—but I think that’s what makes the journey so rewarding. Breaking into the wedding industry as a new vendor came with its fair share of challenges. One of the biggest struggles was getting my name out there and earning the trust of couples when I didn’t have a portfolio of past weddings to show. Many venues and vendors already had their preferred content creators, making it difficult to get into open houses or book my first paying clients.
To overcome that, I invested time into networking and building credibility. I attended styled shoots, where I connected with other wedding professionals and gained valuable content for my portfolio. I also offered free wedding content creation to get real wedding experience and show couples the value of what I could offer. While it was a lot of unpaid work in the beginning, it paid off in the long run—I built relationships, gained referrals, and slowly started getting booked.
Another challenge has been balancing Moments by Thrive with my marketing agency, Thrive Media. Running two businesses takes a lot of time and effort, and I’ve had to learn how to manage my schedule efficiently while still delivering high-quality content for both.
Despite the struggles, I wouldn’t change a thing. Every obstacle has taught me something valuable—whether it’s the importance of patience, the power of networking, or the need to believe in my own work even when things feel slow. Looking back, the hard moments were just stepping stones to where I am today, and I know they’ll continue to shape my growth moving forward.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Moments by Thrive is a wedding content creation business that specializes in capturing the raw, unfiltered, behind-the-scenes magic of a couple’s wedding day. Unlike traditional photography or videography, I focus on real-time, candid content that allows couples to relive their special day through high-quality phone footage, perfect for immediate sharing on social media.
What sets Moments by Thrive apart is our personalized approach and budget-friendly services. I take the time to truly connect with my clients—not just as a vendor, but as a friend who is just as excited about their big day as they are. I want my couples to feel comfortable, have fun, and know that I am there to capture every little detail they may have missed in the whirlwind of their wedding. One of my favorite things to do is provide same-day turnaround so my couples don’t have to wait weeks or months to relive their favorite moments.
Beyond weddings, I also offer event content creation for engagements, bridal showers, and other special celebrations. My goal is to provide couples with authentic, joy-filled memories in a way that feels natural, effortless, and instantly shareable.
What I’m most proud of brand-wise is how quickly Moments by Thrive has grown. It started as a passion project, but through hard work, networking, and a genuine love for the wedding industry, I’ve been able to turn it into a thriving business. My dream is to continue expanding, bringing my services to larger cities like Austin, San Antonio, and Dallas, and eventually booking my first international wedding.
At the end of the day, Moments by Thrive isn’t just about content—it’s about storytelling, connection, and preserving the little moments that mean the most. I want every couple to walk away with memories they can cherish forever, and that’s what drives me every day.
What quality or characteristic do you feel is most important to your success?
For me, the most essential quality has been authenticity. In an industry built on emotion and genuine moments, I believe that truly connecting with my clients sets the foundation for success. By building personal relationships—whether through free weddings, styled shoots, or simply spending time to get to know each couple—I ensure that every piece of content reflects their unique love story. This authenticity not only earns trust but also fuels my creativity, allowing me to capture those raw, unfiltered moments that make each wedding unforgettable.
Contact Info:
- Website: thrivemedia.my.canva.site/moments-by-thrive
- Instagram: https://www.instagram.com/momentsbythrive
- Facebook: https://www.facebook.com/share/1E7w9i7mZ6/
