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Exploring Life & Business with Liliana Vega of L&M Jewels & More

Today we’d like to introduce you to Liliana Vega.

Liliana Vega

Liliana, we appreciate you taking the time to share your story with us today. Where does your story begin?
L&M Jewels & More started as a small passion project full of faith. Our family member who runs a successful boutique in San Antonio gave us an opportunity to sell with her at one of her events. After that one night we came back home and went all in locally. What began with a few handmade jewelry pieces, later expanded into leather goods, women’s embroidered hats and men’s accessories. Today, we’re a regular at markets across Houston, Conroe, Kingwood, New Caney and Cleveland, with the goal of one day opening our own storefront. Everything we’ve built has come from passion, hard work, and the support of amazing customers who choose to shop small.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It hasn’t always been a smooth road. We’ve had good days, bad days, and truly amazing days. Like any small business, there are moments of doubt, long nights, and learning curves. But through it all, we’re incredibly thankful for the community we’re a part of and the amazing people we’ve met along the way. They’re a big part of what keeps us going.

Alright, so let’s switch gears a bit and talk business. What should we know?
L&M Jewels & More is a small business focused on bringing unique, quality accessories to our community. We specialize in leather goods, embroidered hats, jewelry, hat chains, and stylish everyday pieces — with a strong reputation for offering items that both men and women love. One thing we’re known for is carrying products you don’t typically find at most booths, especially our leather selection and men’s accessories.

What sets us apart is the care we put into every item we choose, the relationships we build with our customers, and the experience we create at our booth. We take pride in offering pieces that are stylish, practical, and made to last, all while keeping them affordable.

Brand-wise, we’re most proud of the trust and loyalty we’ve built. Our customers know they can come to us for quality, friendly service, and items that truly stand out. More than anything, we want readers to know that when they shop with us, they’re supporting a family-run business with big dreams — including one day opening our own storefront — and every purchase helps us get one step closer.

If you had to, what characteristic of yours would you give the most credit to?
The quality that’s been most important to our success is consistency. Showing up at markets week after week, staying engaged with our customers, and always striving to offer quality products has made the biggest difference. Paired with a genuine passion for what we do and the relationships we’ve built, consistency is what keeps our business growing.

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