Today we’d like to introduce you to Michelle Pena
Hi Michelle, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
Three Eighteen Artisan Market & Charcuterie Bar started as a passion project rooted in my love for creativity, connection, and good food. As a mom of four, a wife, and a full-time teacher, I’ve always juggled multiple roles, but I’ve never let that stop me from pursuing what I love. What started as a fun way to curate beautiful and delicious charcuterie boards for friends and family quickly grew into something much bigger.
I saw how food brings people together, and I wanted to create more than just a product—I wanted to offer an experience. From hosting Charcuterie & Champagne workshops to launching a boutique at Painted Tree Westchase, every step of this journey has been about fostering community, supporting other small businesses, and sharing my passion in a way that fits into my busy life.
Balancing it all isn’t always easy—between teaching, parenting, and running a business, my days are full. But every event, every class, and every handcrafted board reminds me why I started. I love seeing the joy it brings to others, and that’s what keeps me going. Three Eighteen Artisan Market & Charcuterie Bar is more than just a business; it’s a reflection of my journey—one that embraces creativity, connection, and the art of making every moment special.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Definitely not a smooth road—but every challenge has shaped Three Eighteen Artisan Market & Charcuterie Bar into what it is today. Balancing motherhood, teaching, and entrepreneurship has been one of the biggest hurdles. As a mom of four and a full-time teacher, finding the time and energy to grow a business while still being present for my family has been a constant juggling act.
There were moments of doubt—wondering if I could manage it all, questioning whether to take the next big step, and facing the unpredictability that comes with running a small business. Managing logistics, marketing, and events while still teaching full-time required a lot of late nights, early mornings, and sacrifices.
Another challenge was building brand awareness and finding the right audience. Introducing a niche concept like charcuterie workshops and a boutique-style market space in a competitive industry meant I had to get creative with my approach. Securing partnerships with businesses and venues took persistence, but every connection helped push the brand forward.
Despite the obstacles, I’ve learned that passion and perseverance make all the difference. Every setback came with a lesson, and every success, no matter how small, has been a reminder that I’m on the right path. The support from my family, community, and customers has been invaluable, making all the struggles worth it. Three Eighteen Artisan Market & Charcuterie Bar isn’t just a business—it’s a labor of love, built through dedication, resilience, and the belief that food can bring people together in the most beautiful ways.
Alright, so let’s switch gears a bit and talk business. What should we know?
Three Eighteen Artisan Market & Charcuterie Bar is more than just a business—it’s an experience. We specialize in curated charcuterie, boutique shopping, and interactive food experiences that bring people together. Our offerings include charcuterie workshops, private events, pop-up experiences, and a boutique space at Painted Tree Westchase featuring handcrafted goods and unique finds from small businesses.
We are known for our charcuterie workshops, including Charcuterie & Champagne, Charcuterie & Mixology, and Charcuterie Wine Down events, where guests learn the art of building beautiful and delicious boards while enjoying a fun, interactive experience. We also offer charcuterie cart services for brunches, beer gardens, and special events, bringing an elevated food experience to any gathering.
What Sets Us Apart?
A Personalized Experience – Every event and product is curated with care, making each experience special and unique.
Education & Connection – We don’t just serve charcuterie; we teach people how to create their own beautiful spreads, making it an interactive and engaging experience.
Supporting Small Businesses – Our boutique at Painted Tree Westchase highlights handcrafted goods, artisan products, and specialty gifts from local and small-business makers.
Balancing Passion & Purpose – As a mom, wife, and teacher, I know how important it is to create meaningful moments. That passion fuels every aspect of my business.
I’m incredibly proud of how Three Eighteen Artisan Market & Charcuterie Bar has grown—from a passion project to a thriving business that brings people together. Whether it’s through a workshop, a custom charcuterie order, or a unique boutique find, my goal is to create memorable experiences that celebrate good food, good company, and the joy of community.
We’d love for your readers to join us at an upcoming event, visit our boutique, or book a private charcuterie experience—because great food is meant to be shared, and every bite tells a story!
What do you like and dislike about the city?
What I love most about our city is the food and diversity. There’s truly something for everyone—from incredible hole-in-the-wall gems to high-end dining experiences. The rich cultural diversity means you can find authentic cuisine from all over the world, and no matter where you go, there’s a sense of community and connection through food. It’s inspiring to see so many small businesses, local markets, and food entrepreneurs thriving here.
What I like least? The traffic and the potholes! Getting around can be a challenge, especially during rush hour, and those potholes seem to have a way of sneaking up on you no matter how well you know the roads. But even with the traffic struggles, the energy and opportunities in this city make it all worth it.
Pricing:
- Charcuterie & Champagne Workshop – Starting at $65 per person
- Private Charcuterie Workshops (customized for corporate events, bridal showers, girls’ nights, etc.) – Pricing available upon request
- Personal Charcuterie Box – Starting at $18
- Large Charcuterie Board (10-12 people) – Starting at $140
- Curated artisan goods, home décor, and specialty gifts – Prices vary by product
Contact Info:
- Website: https://318Market.com
- Instagram: @318Market_Htx
- Facebook: https://www.facebook.com/318HTX/
- LinkedIn: https://www.linkedin.com/company/318market/
Image Credits
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