Today we’d like to introduce you to Natalie Hartman.
Hi Natalie, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Natalie Hartman
Founder & Principal Designer, Morphe Home Staging & Design
From a young age, I was quietly training for a career I didn’t yet know existed. I didn’t grow up with endless resources, but I learned early how to be creative with what I had, constantly rearranging my bedroom, studying design magazines, and paying more attention to the rooms in TV shows than the characters themselves. Space, layout, and design always came naturally to me.
Years later, I realized I have a strong photographic memory and a natural ability to visualize finished spaces almost instantly. It allows me to mentally design a room long before the first piece of furniture is ever moved, a skill that became the foundation of both my staging and interior design work.
Before launching Morphe, I spent many years in the medical field working alongside plastic surgeons, first in the operating room and later in patient education and sales. That experience shaped how I work today: educating clients, building trust, and guiding them with confidence and clarity.
In 2019, after encouragement from friends and family and discovering the world of home staging, I officially founded Morphe Home Staging & Design. What began as a passion project quickly grew into a purpose-driven business built on thoughtful design, strategy, and integrity.
As a consumer myself, I paid close attention to both great and poor service experiences and intentionally built Morphe around doing things differently, clear communication, honest pricing, realistic timelines, accountability, and always following through on my word. Ethical business practices aren’t a slogan for us; they’re a daily standard.
Today, Morphe is known for creating spaces that don’t just look beautiful, but perform, homes that tell stories, connect emotionally, and sell better. What started as a one-woman operation has grown into a thriving company supported by an incredible team, and I’m grateful every day that a childhood love for rearranging furniture turned into a business that helps others see what’s possible.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Not at all, and I don’t think it’s supposed to be.
Morphe was built from the ground up with passion, determination, and a lot of trial and error. When I started in 2019, I had no formal business background, no roadmap, and no safety net, just a deep belief in my vision and work ethic. I was learning how to design, stage, price, market, sell, manage finances, create systems, and deliver an exceptional client experience all at the same time.
Some of the earliest challenges were simply being taken seriously in a competitive industry, finding reliable vendors, learning how to price services sustainably, and building trust with clients who were investing significant money into their homes. There were long nights, difficult clients, projects that stretched me beyond my comfort zone, and moments where I questioned whether I was doing everything “right.”
COVID also brought uncertainty early on when projects paused, timelines shifted, and the future felt unpredictable. But it forced me to become adaptable, resilient, and creative in how I built the business.
As Morphe grew, new challenges followed: hiring and training a team, learning to delegate, building processes, managing cash flow, and maintaining quality while scaling. Growth came with pressure, but also clarity.
If I could change one thing, it would be this: I never imagined my business would turn into what it is today. Had I known, I would have documented my systems and processes from the very beginning. Building while scaling is far more difficult than building with structure from day one, and I learned that lesson the hard way. Creating workflows after the fact is possible, but it’s much harder than growing into them.
Every struggle refined the company. Every mistake improved our systems. And every hard season strengthened my leadership.
Looking back, I wouldn’t change the journey itself. It shaped the values Morphe stands on today: integrity, accountability, thoughtful design, and genuine care for our clients. The road wasn’t smooth, but it was meaningful, and it built something lasting.
Thanks – so what else should our readers know about Morphe Home Staging & Design?
I started Morphe Home Staging & Design back in 2019 as a one-woman show with a big love for design and the belief that homes deserve to be thoughtful, beautiful, and full of intention. Today, we’re a busy, people-focused staging and design company based in Katy, TX, serving homeowners, realtors, investors, and builders all over the greater Houston area.
What began with me staging homes on my own has grown into a small but mighty team that loves what we do, helping transform houses into spaces that feel amazing to live in and irresistible to buyers.
Here’s what we help with:
• Vacant + occupied home staging
• Full-service interior design (from furnishings to styling)
• E-design options for clients who prefer remote support
• Renovation + new construction design planning
• Short-term rental/Airbnb setup and furnishing
• Furniture rental for relocation clients
• Corporate and assisted living furnishing packages
One thing people often say about me is that I can walk into a room and “see” the finished version instantly. It’s just how my brain works, I take in the flow, proportions, and energy of a space and the design starts forming in my head before measurements even come out. That mix of creativity and instinct is what guides me and our team when we’re making spaces both beautiful and practical.
At Morphe, design is just one part of the story. We’re equally focused on strategy and service. Every project is driven by three things that matter deeply to us:
• Great design, thoughtful, elevated, and cohesive
• Performance, spaces that function well and appeal emotionally
• Integrity, clear communication, honesty, accountability, and follow-through
I built Morphe around my own experiences as a customer, good and bad. I’ve dealt with unclear pricing, vague timelines, and “surprises” that weren’t fun. I’ve also worked with businesses who showed up with care, honesty, and professionalism, and that’s the model we follow here.
At the end of the day, Morphe exists to make life easier and homes more inspiring. And I feel incredibly lucky that I get to do it every day.
What do you like and dislike about the city?
What do you like best about our city?
What I love most about Katy and the greater Houston area is the growth, diversity, and opportunity. It’s a community that blends small-town warmth with big-city energy. As a business owner in home staging and interior design, I get to work with an incredible mix of homeowners, builders, investors, and realtors from all backgrounds and at every stage of life, and that variety constantly fuels creativity.
Katy, in particular, has such a strong sense of community. People genuinely support local businesses here, value relationships, and take pride in their homes. Houston’s booming real estate market and constant development also create an exciting environment for design, it’s dynamic, fast-moving, and full of potential. There’s always something new being built, renovated, or reimagined, which keeps our work inspiring and relevant.
What do you like least about our city?
If I had to choose, it would be the traffic and the sheer sprawl of the Houston area. Getting from one project to another can be time-consuming, and as a business that installs, stages, and services multiple properties in a day, logistics can be a challenge.
That said, it’s a small trade-off for everything the area offers. The growth, diversity, and opportunity far outweigh the inconvenience, and it’s part of what comes with being in one of the most vibrant and expanding cities in the country.
Contact Info:
- Website: https://morphehomestaginganddesign.com
- Instagram: https://www.instagram.com/morphe_homestaginganddesign/
- Facebook: https://www.facebook.com/MorpheHomeStagingandDesign
- LinkedIn: https://www.linkedin.com/company/morphe-home-staging-design/
- Youtube: http://www.youtube.com/@MorpheHomeStagingandDesign
- TikTok: https://www.tiktok.com/@morphehomestagingdesign
- Pinterest: https://pin.it/4ts6Ky6q9
