Today we’d like to introduce you to Brandy Obvintseva
Hi Brandy, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I have spent over 25 years as a brand strategist, corporate culture designer, and communications professional focused primarily on B2B industrial businesses. In my corporate management roles, I directed brand strategy, public relations, events, change management, media buying, creative planning, merger and acquisition communications, and product promotions for leading industrial organizations, including Texaco, Nalco Energy Services, Cheniere, and CGGVeritas.
In 2008, I launched Energy People Connect, the industry’s first wholly integrated global social network and social media firm. I recognized the need for collaboration, diversity, and talent management across all energy industry sectors, including hydrocarbon and alternative energy. In 2011, I co-founded Shale Experts, the leading subscription-based platform for business intelligence related to unconventional gas.
I have also served on the development committee of the UN’s International Year of Planet Earth and as the Energy Chair for the American Marketing Association, Houston Chapter. I’m a founding board member and Communications Director for TexSpace (texspace.org), a non-profit strategic communications organization that aligns civil, commercial, and military space for the benefit of Texas. In 2014, I started Gallant Culture, a Houston-based Based Strategic Communications Firm that supports clients in complementary B2B Industrial markets, including Chemicals and Synthetic Biology, Space, Oil&Gas and Geothermal.
I’m an executive coach who has supported and addressed audiences and teams of all sizes on generational and diversity issues, ESG sustainability, change management, global brand strategy, talent management, leadership development, strategic communications, professional networking, and social media. I am a certified Gallup leadership development coach.
I hold a Bachelor of Arts in International Studies from the University of St. Thomas with a concentration in Communications. I reside with my husband, Alex, and our family in Houston, Texas.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It has definitely not been a smooth road—entrepreneurship rarely is. The journey has been filled with challenges, especially the need to wear so many hats. One of the most vivid memories of my early struggles was the night I was building a complex website from scratch, completely unaware that white-label tools could have simplified the process. I was so exhausted that I couldn’t even make a proper pot of coffee. I forgot to put the carafe under the coffee spout—not once, but twice! That moment encapsulated the overwhelming exhaustion and steep learning curve that come with trying to do everything on your own.
One of the biggest challenges I’ve faced is what I call “over-inspiration.” I’m the type of person who sees endless possibilities—everything can be built, created, or brought to life. While that’s a strength, it can also be a pitfall. Without focus and execution, nothing will ever get off the ground. Over time, I learned to recognize my strengths and weaknesses and surround myself with people who excel in areas where I don’t. Partnering with individuals who are strong executors has been essential to turning ideas into reality.
Another key lesson came from reading E-Myth by Michael Gerber, which helped me understand the importance of implementing processes to scale a business. The road hasn’t been easy, but the struggles have been worth it. They’ve taught me resilience, focus, and the value of building a team that complements your vision.
Appreciate you sharing that. What should we know about Gallant Culture?
Gallant is a brand strategy, public relations, corporate culture, and fully integrated marketing firm specializing in B2B industrial clients of all sizes. What makes us unique is our ability to help clients create resonance around how they’re solving some of the world’s most complex challenges. We do this through robust strategic branding, culture design, exceptional visual and verbal identities, disruptive PR, and a communications engine that delivers impactful messaging across all B2B channels.
One of the things that sets Gallant apart is our belief in the intersection of culture and brand. We like to say that culture is the soul of every great organization and the indispensable engine of its brand. A culture-rich brand is foundational for optimizing how products and services go to market, fostering a committed and inspired workforce, enhancing training experiences, and delivering enchanting customer interactions. We specialize in helping companies amplify their brands and cultures to ensure that everyone who interacts with them walks away better for it.
What truly sets Gallant apart is our team. I might be a bit biased, but I firmly believe you won’t find a more committed, kinder, or more brilliant group of professionals. We focus on our team members’ talents, allowing them to stretch beyond traditional roles to bring fresh perspectives to problem-solving and client support. This approach means our clients benefit from creative, tailored solutions that drive meaningful results.
Brand-wise, we’re most proud of how integrated we are with our clients. We don’t just drop in; we stick around, becoming deeply ingrained in their businesses to deliver lasting impact. We’re passionate about creating brands and cultures that leave a mark—not just in the market but in the lives of employees, customers, and stakeholders.
Ultimately, Gallant is about helping organizations align their brand, culture, and messaging to meet their goals and inspire and connect with their audiences on a deeper level. If you’re looking for a partner who brings strategy, creativity, and heart to the table, that’s what Gallant is all about.
In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
The B2B marketing and communication industry is evolving rapidly, driven by AI, automation, and digital transformation advancements. Over the next 5–10 years, we can expect personalized marketing at scale, the rise of self-service e-commerce platforms, and the growth of B2B marketplaces. Sustainability and purpose-driven messaging will become central to brand strategies, alongside an increasing reliance on short-form video, immersive content, and hybrid event formats. As data privacy regulations tighten, companies will focus on ethical marketing and leveraging first-party data. Account-based marketing will continue evolving with AI-driven insights, while integrating marketing and sales teams will streamline customer journeys. Businesses will also navigate globalization by balancing localized strategies with global outreach, emphasizing cultural sensitivity. Ultimately, success will hinge on embracing innovation, customer-centricity, and a human touch in a digitally dominated future.
Contact Info:
- Website: https://gallantculture.com
- Instagram: @gallantculture
- Facebook: @gallantculture
- LinkedIn: https://www.linkedin.com/company/gallantculture/
- Twitter: @gallantculture
- Youtube: https://www.youtube.com/@GallantCulture
