Hidden Gems: Meet Cristina Greenfield of Conscious Healthy Home LLC

Today we’d like to introduce you to Cristina Greenfield.

Hi Cristina, thanks for joining us today. We’d love for you to start by introducing yourself.
My story is proof that your greatest crisis can become your greatest calling—if you have the audacity to let it transform you.

For 14 years, I practiced as a corporate attorney. I worked across 140 countries, advised Fortune 500 executives and negotiated multibillion-dollar deals. On paper, I had everything I thought success was supposed to look like: the prestigious career, the financial security, the respect that comes with titles and corner offices. But in 2020, our family’s dream home became our worst nightmare.

We didn’t know it at the time, but hidden toxic mold was making us sick. My children developed mysterious symptoms. My husband’s and my health declined in different ways. I was watching my family deteriorate, and despite all my legal expertise, all my corporate connections, all my “success,” I was completely powerless to protect them. The frustration wasn’t just that we were suffering—it was that I couldn’t find the help we desperately needed. The experts spoke different languages, the solutions felt contradictory, and I had no framework to assess the risk or make informed decisions.

That’s when everything changed.

I made a choice: I could stay a victim of this crisis, or I could become the solution I needed but couldn’t find. And once I made that decision, there was no going back.

I started asking the questions attorneys are trained to ask: Why did this happen? What systems failed? What didn’t I know that I should have known? That curiosity led me deep into building science. I became a Certified Passive House Builder through Phius. I earned my Building Biology Advocate certification through the Building Biology Institute. I studied indoor air quality, materials toxicity, moisture management—all the technical knowledge that could have saved my family years of suffering.

And here’s what I discovered: I am good at this. Really good.

My legal mind—that ability to assess risk, connect dots others miss, translate complex information into clear decisions—was exactly what this field needed. My extensive experience building compliance programs across global operations? That expertise transferred perfectly to understanding how buildings actually function and fail.

In 2023, I founded Conscious Healthy Home. Today, I guide people building or renovating homes with health as a priority, and I’ve created the first comprehensive certification program for real estate professionals serving the health-conscious market—because families searching for healthier homes deserve real estate agents who actually understand what that means and are resourced to support.

I also serve as Vice President of Malachi’s Message Foundation, a 501(c)(3) nonprofit supporting families affected by toxic mold exposure, because I remember what it felt like to be that family desperately seeking help.

The journey from there has been one of continuous reinvention. I am a WELL AP candidate and was invited to serve on the Air Advisory for the International WELL Building Institute—a global network of experts who shape indoor air quality standards affecting billions of square feet of space worldwide. We secured approval as a Continuing Education provider by the Texas Real Estate Commission. We became a WBENC-certified Women’s Business Enterprise. We’re building strategic partnerships with the Women’s Council of REALTORS®.

But here’s what matters more than any credential or certification: I get to hold space for people and tell them, with complete honesty, “I know exactly what you’re going through. I’ve been where you are. And you’re going to be okay.” I get to train real estate professionals to confidently serve the $912 billion wellness real estate market instead of fumbling through conversations about healthy homes with no real expertise. I get to turn my family’s worst experience into someone else’s solution.

I firmly believe that if God put a dream or mission in your heart, you can achieve it. And you should.

Nothing is too great. Not for me. Not for you. Not for anyone who’s willing to do the uncomfortable work of becoming whoever they need to be to fulfill their purpose.

My story is still being written because I refuse to stop reinventing, stop learning, stop growing. The dream in my heart keeps expanding, and I’m audacious enough to keep following it, wherever it leads.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Smooth? Absolutely not. But the challenges have taught me more about myself than any success ever could.

The Time Management Puzzle
One of my biggest ongoing challenges is time. I’m balancing multiple professional commitments while building Conscious Healthy Home, which means every hour counts and every decision has to be strategic.

There are days when I finish demanding work loads and then have evening consultations with families who are overwhelmed. Or I’m drafting realtor training materials late at night. Or I’m squeezing in new building science or building biology coursework whenever I can find the time.

The temptation is to do it all, be everywhere, help everyone. And I’m learning—slowly—that just because I can do something doesn’t mean I have to tackle it. At least not alone.

That’s been one of my hardest lessons: learning to delegate, to bring in strategic partners, to build systems instead of being the system. My legal training makes me very self-reliant and detail-oriented, which is an asset until it becomes a limitation. I’m working on recognizing when my insistence on doing everything myself is actually slowing down the mission.

The Emotional Transition
Another significant challenge has been transitioning from working with professional corporate clients—where everything is objective, strategic, emotionally neutral—to serving individuals and families who are sick, scared, and often at their breaking point.

When a mother calls me crying because her child has been sick for months and doctors keep dismissing her concerns, or when a family tells me they’ve lost their home and their savings trying to fix a mold problem that keeps coming back—that requires something entirely different.

Remaining objective while holding space and respect for the emotional turmoil is difficult. I have to be both technically rigorous enough to give them accurate guidance, and emotionally present enough to truly hear what they’re going through. Finding that balance, especially when I’ve lived through similar trauma with my own family, is an ongoing challenge.

Some days, I carry their pain with me. And I’m still learning how to serve people deeply without letting their crisis become mine all over again.

The Discernment Challenge
There’s also the challenge of discernment—knowing which opportunities to pursue and which to decline. Every decision has stakes. I can’t say yes to everything. I have to be strategic about where I invest my time and energy.

That means saying no to things that might be good opportunities but aren’t the right opportunities. It means being okay with slower growth because I’m not willing to compromise on quality or integrity. It means trusting that the right partnerships, the right clients, and the right timing will align—even when I want to force things to happen faster.

Despite the challenges I keep going. Not because it’s easy or smooth, but because it matters. And because I believe God put this mission in my heart and He’ll also give me the strength, wisdom, and resources to fulfill it—even when the path is anything but smooth.

Thanks – so what else should our readers know about Conscious Healthy Home LLC?
About Conscious Healthy Home
Conscious Healthy Home exists to empower people who are ready for more—more knowledge, more control, more confidence in creating homes that truly support their health and wellbeing.

What We Do
We serve three distinct audiences, all united by one mission: empowering people to create homes that support health, not compromise it.

For Individuals Ready to Know More: We provide expert consulting for people who refuse to stay in the dark about their home’s impact on their health. These are people who want to ask better questions, understand the home design and build process, and make informed decisions rather than blindly trusting that “everything will be fine.” Whether they’re dealing with a current situation that’s prompted them to dig deeper, or they’re simply ready to be more intentional about their living environment, we give them the framework, knowledge, and confidence to take control. Sometimes what makes people want to know more is a challenge they’re facing—but more often, it’s simply a commitment to doing better because they know better is possible.

For Remediations, Renovations, and Retrofits: We provide expert consulting for people undertaking remediations, renovations, or retrofits who want to approach their project with a systems mindset. The key is making sure that all of the home’s systems are taken into account and updated or upgraded thoughtfully. Too often, people address one issue in isolation without understanding how it impacts ventilation, moisture management, thermal performance, and indoor air quality. We help clients see the whole picture so their improvements actually solve problems rather than creating new ones. Whether you’re remediating after discovering an issue, renovating to improve performance, or retrofitting an older home with modern building science principles, we guide you through the process with technical rigor and practical wisdom.

For Real Estate Professionals: We train real estate agents to confidently serve the health-conscious market through our comprehensive certification program—the first of its kind. This isn’t a weekend seminar. It’s rigorous education covering building science, indoor air quality, materials selection, proper disclaimers, legal safeguards, and how to communicate effectively with clients who have specific health concerns. We’re approved as a Continuing Education provider by the Texas Real Estate Commission, and we’ve built strategic partnerships with the Women’s Council of REALTORS® in Montgomery County. We are currently expanding this training nationwide.

What Sets Us Apart
I bring a combination of expertise you won’t find anywhere else in this field.
I’m a licensed Texas attorney with significant experience advising some of the world’s largest companies across 140 countries. I’m a Certified Passive House Builder. A Building Biology Advocate. A WELL AP candidate. And I serve on the Air Advisory for the International WELL Building Institute—a global network of experts who shape indoor air quality standards affecting billions of square feet of space worldwide.

But here’s what really sets me apart: I speak three languages that rarely talk to each other—legal risk, building science, and human emotion.

My legal background means I think in terms of risk assessment, evidence evaluation, and strategic decision-making. My building science certifications mean I understand how buildings actually function and fail. And my lived experience means I understand what it’s like to realize you need to know more and to be committed to figuring it out.

I also bring a systems-builder mindset. For my whole career, I’ve designed and implemented compliance programs for global operations. That skill translates perfectly to creating educational frameworks that are comprehensive, actionable, and scalable. Our realtor certification is a strategic training system with safeguards, clear protocols, and ongoing support.

What I’m Most Proud Of
Brand-wise, I’m most proud that we’ve become known for three things: competence, compassion, and integrity.

Competence: We don’t oversimplify complex topics, and we don’t fear-monger. We give people the technical knowledge they need to make informed decisions, presented in a way that’s accessible.

Compassion: We understand that behind every question about air quality or building materials is a human being who wants better for themselves and their family. We never lose sight of that. Our clients consistently tell us they feel heard, validated, and supported—not just educated.

Integrity: We don’t take referral fees or kickbacks. We believe that everyone is capable of change and are always open to have conversations with those wanting to do or be better. Our only agenda is serving our clients’ best interests and elevating the industry as a whole–TOGETHER. Period.

I’m also deeply proud of our work with Malachi’s Message Foundation, where I serve as Vice President. We’re a 501(c)(3) nonprofit supporting families affected by toxic mold exposure—providing resources, education, and community for people navigating environmental health challenges.

And I’m proud that we’re a WBENC-certified Women’s Business Enterprise, because representation matters and I want to model what’s possible for other women building mission-driven businesses.

What You Should Know About Our Approach
We believe everyone is capable of making informed decisions about their homes—they just need the right information, presented clearly, without fear tactics or unnecessary complexity.

We don’t believe in the “guru” model where only experts can understand healthy homes. We believe in education and empowerment. Our job is to give you the framework to assess your own situation and make decisions that align with your values, your budget, and your specific circumstances.

We also recognize that “healthy home” means different things to different people. For some, it’s managing specific sensitivities. For others, it’s reducing chemical exposures. For others, it’s optimizing indoor air quality for better sleep and cognitive function. We meet people where they are, not where we think they should be.

The Bigger Mission
Here’s what I really want your readers to know: Conscious Healthy Home isn’t just a consulting business. It’s part of a larger movement to transform how we think about the relationship between our built environment and our health.

The wellness real estate market is forecasted to reach $912 billion by 2028. Families are actively seeking healthier homes, but most real estate professionals aren’t equipped to serve them. Building scientists speak a language most homeowners don’t understand. And people who are ready to be more intentional about their living spaces often don’t know where to start or who to trust. We are at an interesting crossroads where there is simultaneously an abundance of information, AND a lack of clear, objective, unbiased information accessible for homeowners.
We’re bridging those gaps. We’re creating the infrastructure—the training, the resources, the professional networks—that make healthy homes accessible to everyone.

And we’re doing it with the firm belief that nothing is too great, too big, or too hard when it’s meant for you. That applies to me, to the real estate agents we train, and to every person we serve who’s ready to take control of their home environment. Because everyone deserves to thrive in their home. And everyone is capable of creating that for themselves—they just need the right support.

That’s what Conscious Healthy Home is all about.

Can you talk to us a bit about the role of luck?
I don’t believe in luck. I believe in purpose, preparation, and divine timing.

What other people might call “bad luck”—toxic mold nearly destroying my family’s health—I see as redirection. It was the catalyst that moved me from a comfortable path toward the work I was actually meant to do. Was it painful? Absolutely. Would I have chosen it? Never. But that experience gave me empathy, expertise, and a mission I never would have discovered otherwise.

And what people might call “good luck”—landing on the Air Advisory for the International WELL Building Institute, building strategic partnerships, being invited to opportunities—I see as the result of showing up prepared and trusting God’s timing.

Here’s what I’ve learned: Opportunities don’t come to people waiting to feel ready. They come to people who are actively becoming ready. Every certification I’ve earned, every course I’ve taken—that’s not luck. That’s intentionality. That’s doing the work so that when the door opens, you’re prepared to walk through it.

I also think what people call luck is often just audacity in disguise. I didn’t wait for permission. I didn’t wait for invitation. I didn’t wait to feel “ready.” I just decided and then I executed. Simple decision and direct action.

When you’re bold enough to show up, excellent enough that your competence is undeniable, and consistent enough that people trust your integrity—doors open. Not because you’re lucky, but because you’ve made yourself capable of confidently walking through them.

I believe that we all have far more control over our outcomes than the concept of “luck” would suggest. The question isn’t whether you’ll get lucky—it’s whether you’ll do the uncomfortable work of becoming, whether you’ll say yes when God calls, and whether you’ll keep showing up even when the path isn’t clear.

That’s not luck. That’s faithfulness. And faithfulness always leads exactly where it’s meant to.

Contact Info:

• Website: https://www.conscioushealthyhome.com/
• Instagram: https://www.instagram.com/conscioushealthyhome/
• Facebook: https://www.facebook.com/profile.php?id=100082589028371
• Youtube: https://www.youtube.com/channel/UCMW7GdlBkrvA1t3C8R2q9Vg

Image Credits
Blue Couch – Bex Wood
All other photos – SpryArt