Today we’d like to introduce you to Katie Fridge.
Hi Katie, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
When my family moved to North Houston, I was working full-time as a freelance website designer, fresh off graduating from Abilene Christian University with my bachelor’s in Business Management and Marketing.
After having my baby girl, we discovered we were living in a mold-contaminated home — and she fell into the 23% of the population who are genetically unable to clear biotoxins from their bodies. For us, the biggest tell was sleep. It was always hard in a way it just shouldn’t be.
That experience led me to become a certified sleep specialist for ages 0–5 and to found Sleepy Starts. Through that process, I was not only able to get to the root of my daughter’s challenges, but I also helped so many families along the way — sharing what biologically normal sleep looks like and giving parents free access to all safe sleep information. Today, I focus on helping attachment-focused parents get to the root of sleep challenges without sleep training or separation, looking at the full picture of everything that impacts sleep.
My business background propelled that work forward and connected me to a deep network of birth professionals across North Houston. That community became so much more than a professional network.
In my work with parents and babies, I kept getting asked for provider referrals. My friend Brittany Shannon, who owns Fount Chiropractic, was fielding the same questions multiple times a day. Instead of just wondering why no trusted, centralized resource existed, we built one ourselves. That’s how the North Houston Birth Professional Directory was born.
NHBP hosts two large birth and postpartum fairs for the North Houston community each year and, most importantly, gives parents a free resource to find vetted professionals for every step of the journey — from bump to baby and beyond.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
My entrepreneurial journey started in high school. If I’m not actively running a business, I’m working on building three more.
While success has sometimes taken longer than expected, I’ve found that being motivated by helping people rather than chasing a dollar is what really keeps a business alive and thriving. Some ventures don’t pan out and that’s okay. Something better has always been waiting around the corner. My goal has always been to stay flexible and work with what I have.
Some of my most exciting concepts have come out of the slow seasons. That includes an AI chat tool that gives parents the convenience of googling their sleep questions at 2 a.m. — but with answers that pull exclusively from my neuroscience-backed guides, so they’re actually getting reliable information when they need it most.
The road is a roller coaster. But learning to lean into that ride is exactly what makes it fun.
Alright, so let’s switch gears a bit and talk business. What should we know?
As a certified Baby-Led Sleep & Well-Being Specialist serving families virtually and across Greater Houston, I help parents understand what’s biologically normal, respond with confidence, and create peaceful sleep rhythms without sleep training.
I specialize in:
☀️ Responsive sleep guidance for newborns & toddlers
☀️ Gentle sleep coaching for babies
☀️ Bedsharing support for parents
☀️ Sleep strategies for breastfeeding moms
☀️ Attachment-based parenting + co-sleeping safety
☀️ Sleep guidance for newborns with reflux, oral tension, or body tension
If you’ve felt overwhelmed by night wakings, naps, pressure to “train,” or conflicting advice, you’re in the right place! Let’s make sleep feel simple again.
I offer digital resources for every stage and challenge, 1:1 consultations, and a chat tool to get Sleepy Starts approved answers in an instant.
Can you talk to us a bit about happiness and what makes you happy?
Nothing brings me more happiness than a simple day with my family. We’ve built flexibility into our work so we can take our two little ones to parks and coffee shops on any given day. Living life through their eyes keeps us silly, grounded, and intentional about the values we want to pass on to them.
Pricing:
- Sleepy Starts Chat Box is only $10/month
- 1:1 consultations are $175 and include ✓ Full intake analysis (feeding, tension, environment, rhythms, temperament) ✓ 60-minute virtual meeting exploring challenges + solutions ✓ Email follow-ups with notes, strategies, and step-by-step action plans ✓ Provider recommendations when underlying issues are suspected
- Digital resources start at $3!
Contact Info:
- Website: https://www.sleepystarts.com/
- Instagram: https://www.instagram.com/sleepystarts/
- Facebook: https://www.facebook.com/profile.php?id=61560805718961
- LinkedIn: https://www.linkedin.com/in/katiefridge/
- Youtube: https://www.youtube.com/@SleepyStarts
- Other: https://www.northhoustonbirthprofessionals.com/
