Today we’d like to introduce you to Rajendra Chirumamilla
Hi Rajendra, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
My journey into the world of skincare started as a deeply personal one. As someone with sensitive and rosacea-prone skin, I often struggled to find products that were effective yet gentle. This inspired me to create skincare solutions that prioritized skin safety without compromising on results.
My background as a PhD scientist with over 25 years of experience in research and development played a pivotal role in bringing this vision to life. Before launching Monaesi Skincare, I briefly worked in the personal care industry, where I witnessed the need for products that catered to diverse skin types and concerns in a meaningful way. I turned this dream into reality during the pademic.
Monaesi Skincare was born out of a passion to create conceptual, inclusive, and innovative skincare solutions. We officially launched in March 2022, offering products that simplify routines while delivering exceptional results. From our Advanced Night Serum to our Multifunctional Daily Moisturizer and Acne treatment solutions, every product is designed to address multiple skin concerns simultaneously.
As a self-funded and bootstrapped company, Monaesi Skincare has grown organically through word-of-mouth and customer loyalty. Our 97% retention rate is a testament to the trust and satisfaction of our customers. Today, Monaesi stands as a woman-owned, indie luxury brand with a mission to empower people through clean, natural, and sustainable skincare.
It’s been a challenging but rewarding journey, and I’m excited to scale Monaesi further, bringing our science-driven approach to even more people.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
The road to building Monaesi Skincare has been anything but smooth, but every challenge has shaped us into what we are today. One of the biggest hurdles has been navigating the complexities of being a self-funded, bootstrapped brand in a competitive industry. Without the cushion of external funding, we’ve had to be resourceful and strategic, ensuring that every decision aligns with our mission of delivering high-quality, effective, and inclusive skincare.
Another major challenge has been balancing my dual roles as a founder and a scientist. While my background in R&D has been instrumental in creating innovative formulations, translating that expertise into a consumer-friendly brand has required a steep learning curve in marketing, branding, and operations.
Additionally, as a woman-owned indie brand, breaking into a market dominated by larger, more established players hasn’t been easy. Educating customers about the value of clean, multifunctional skincare while competing with big-budget brands has been an ongoing effort.
Despite these struggles, the loyalty and trust of our customers have been our guiding light. Their positive feedback and our 97% retention rate remind me why I started this journey—to create effective, skin-safe products that genuinely make a difference. Every obstacle has strengthened our foundation and fueled our determination to grow Monaesi Skincare into a brand that redefines skincare for diverse needs.
As you know, we’re big fans of Monaesi Skincare. For our readers who might not be as familiar what can you tell them about the brand?
Monaesi Skincare is a boutique, luxury skincare brand built on the foundation of inclusivity, innovation, and sustainability. We specialize in crafting clean, plant-based, and multifunctional skincare solutions that deliver visible results while being gentle to skin
What sets Monaesi apart is our science-backed approach to formulating products that address multiple skin concerns simultaneously. Each product in our line is designed to simplify routines by combining the benefits of several skincare steps into one. For example, our Hyperbright Moisturizer not only provides deep hydration but also tackles pigmentation, photodamage, and signs of aging, thanks to advanced technologies like pigment-correcting actives, retinol- alternative ingredients, and prebiotics.
We’re also proud of our plant-based formulations that seamlessly blend nature with science. From our Akne Serum, which soothes and clears acne-prone skin, to our Eye Contour Serum that lifts and refreshes the delicate eye area, every product is made with the utmost care for skin and the planet.
Monaesi Skincare was created with a clear mission: to empower people to feel confident in their own skin. What makes us truly unique is our inclusive approach. We cater to diverse skin types, and ages, ensuring that our products meet the needs of everyone, whether they’re dealing with aging skin, pigmentation, or acne.
Brand-wise, I’m most proud of our commitment to clean beauty without compromise. We’ve built trust with our customers, achieving a 97% retention rate through our dedication to quality, transparency, and customer satisfaction. Monaesi Skincare isn’t just about products; it’s about building a relationship with our community and helping them achieve naturally healthy, nourished skin.
I want readers to know that Monaesi Skincare is more than just a brand—it’s a promise. A promise to deliver clean, plant-based, multifunctional, solutions that simplifies your routine while enhancing your skin’s health and caring for the planet. Whether you’re looking for an all-in-one AM/PM care set or targeted treatments like our Akne Serum, Monaesi has thoughtfully curated offerings for everyone.
As we continue to grow, we’re focused on scaling responsibly, expanding our reach, and staying true to the values that make Monaesi Skincare a trusted name in clean, plant-based skincare. In addition to our products, we’re excited to offer skincare education through webinars and classes. These sessions provide valuable insights into skin health and empower individuals to make informed decisions about their routines.
Looking ahead, we’re focused on retail expansion, to make Monaesi Skincare more accessible while staying true to our values. With a 97% customer retention rate and an unwavering dedication to clean beauty, we’re proud of the trust we’ve built with our community.
What was your favorite childhood memory?
One of my favorite childhood memories is from the time I spent in a small town, where I enjoyed simple, joyful moments. I would make garlands out of flowers, ride my bicycle every day after school, and play along the riverside, shaping figurines out of clay. My grandmother played a significant role in shaping my early years. We spent time together making plant potions, using the natural ingredients around us, which sparked my lifelong fascination with plants and their healing properties.
These memories not only bring a sense of peace but also connect to the philosophy behind Monaesi Skincare. The natural world has always been a source of inspiration for me, and those childhood experiences continue to shape my passion for creating clean, plant-based skincare.
Contact Info:
- Website: https://monaesiskincare.com
- Instagram: https://instagram.com/monaesi_skincare
- Facebook: https://facebook.com/monaesiskincare
Image Credits
Olivia Ogren-Hrejsa Photography, LLC
Madi May -www.7secondsmedia.us
