Today we’d like to introduce you to Cassandra Castro.
Hi Cassandra, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
Hello, my name is Cassandra Castro, I’m a Houston-based photographer originally from Monterrey Mexico. I specialize in weddings and couples, but I am always willing to photograph new or different things!
I have always loved capturing beauty and art through a lens. I started out enjoying couples, engagement, and portraits. Over time my real joy and passion has been focusing on making time stop in the lives, hearts, and smiles of people. Snapping priceless memories that grip and transform hearts with love and emotions! My greatest joy is turning my camera around to share a glimpse of the unedited memories. Life’s moments aren’t posed perfect. They are much more than that.
When I got my first camera, I was enchanted by the beauty the world has to offer. My passion lies in capturing the beauty of life’s fleeting moments. I believe that every person and every moment is unique and deserves to be documented in a way that tells a story.
I have been so lucky to have the love of my life Diego Hernandez who has been my mentor in my whole journey. He supported me since I stared with this beautiful adventure, also he is the best videographer, and we make a great team together.
Our passion for our profession is a reflection in craft thus creating the most comfortable, effortless experience while capturing those precious moments, eternally freezing them for a lifetime of memories.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
I think that my biggest challenge was when I decided to star my own business as a photographer full-time. Been an entrepreneur is a big decision create a new business, bearing most of the risks and enjoying most of the rewards. Entrepreneurs play a key role in any economy, using the skills and initiative necessary to anticipate needs and bring new ideas to market.
For some people, the idea of trying something hundreds or thousands of times only to be met with defeat every single time might sound like a tremendously discouraging proposition. But as an entrepreneur, the truth is that your life will probably feel eerily similar to this on a daily basis. And even if you don’t feel this way for at least a few hours every day, odds are good that you will still feel it at least some of the time.
One moment, you may be riding the high of a new, successful product launch. And in the next minute, five different fires pop up at once forcing you to juggle the responsibility of putting them all out before they sink your business. Life for an entrepreneur is nothing if not a wild roller coaster of ups and downs. But this is also normal. Imagining that it’s going to be anything different is quite unrealistic, especially in the formative years of your business.
Life as a business owner will be riddled with challenges, obstacles, and hurdles that you’ll need to overcome in order to achieve the success you desire. But here’s the tricky thing: Even if you’re wildly successful in your business, that doesn’t always mean that you’re going to feel like you’re on top of the world.
Why? Because there’s always something else to worry about. Every time you crest a mountain top, you’ll find another valley filled with traps, holes, problems, and potential disasters just waiting to happen along with the next stint of your journey.
Sometimes people ask myself if it was worth it. My answer is Yes, being an entrepreneur can be challenging. But despite the dreariness, despair, and despondency that can oftentimes descend upon you as you seek to navigate the incredible challenges associated with running your own company — there’s also a great purpose behind what you’re doing.
And if you remind yourself that this is all for a good reason and that it’ll be worth it in the end, well, you’re actually closer to unveiling the path to greater success than you might have realized. Because that’s exactly the kind of mindset that’s required to stay the course and achieve your goals. The backbone of true business success is made up of hard work and a willingness to endure the ups, downs, and growing pains of entrepreneurism.
Let’s not forget one of the cardinal quotes from an anonymous source that I think perfectly encapsulates this journey: “Entrepreneurship is living a few years of your life like most people won’t, so you can spend the rest of your life like most people can’t.”
The fact of the matter is that you start this journey for a reason. It can be painful at times — but it’s also glorious and full of purpose. And in the end, I think it’s absolutely worth it.
Do you have any memories from childhood that you can share with us?
My childhood memories are in Mexico, living with all my family and my grandpa.
Contact Info:
- Instagram: https://www.instagram.com/cassandracastrophotography/
- Facebook: https://www.facebook.com/cassandracastrophotography
Image Credits
Diego Hernandez
Cassandra Castro
