Today, we’d like to introduce you to Liz Rogers.
Hi Liz, can you start by introducing yourself? We’d love to learn more about how you got to where you are today.
I graduated from Texas A&M University with degrees in Agriculture Education and Animal Science – Marketing and immediately went West to join the beautiful legacy of the American Quarter Horse Association. I had an opportunity to work in their marketing department and learn from some of the most iconic marketing agencies and projects.
During my time with AQHA, they engaged with Pentagram Design to unveil a new brand for the “Q” (as we call it), and I fell in love with the process of collaboration, thoughtful design, and solutions. It was the most beautiful blend of respect for the history of the Quarter Horse and guiding new generations through the organization.
After several roles in private sector marketing and communications, I became the Public Information Officer for the City of Galveston. I fell in love with municipal government and public sector communications and was able to become one of the first graduates of the Certified Public Communicator Program at the Texas Christian University – Schieffer School of
Journalism.
My other past communications roles include serving as a marketing director for a family of companies. I directed and executed marketing strategies for eight separate operating companies, including a multi-modal shipping facility, a world-class dredging company, disaster response providers, and a home building/community developer.
I have had so many wonderful opportunities, but ultimately decided that God was calling me to help more than one client and to build a team of compassionate, talented creatives. Five & Two Marketing was born in June of 2019.
Today, Five & Two Marketing is a powerful team of creatives and strategists specializing in the construction, disaster response, maritime, energy, and manufacturing industries.
One of my favorite questions is about the name “Five & Two” – it is gleaned from the Gospel account of the five loaves and two fish and the account of Jesus performing the miracle of feeding the masses. I have always believed that if you have faith in what God has given you, it can be transformed into miraculous abundance. Entrepreneurship is such an act of faith and trust!
Can you talk to us about the challenges and lessons you’ve learned? Looking back, would you say it’s been easy or smooth in retrospect?
Definitely not! Starting an agency in the first months of COVID seemed risky – but I was able to scale quickly in response to the pressing need for digital collateral and responsive online presence.
So many clients had to close brick-and-mortar offices and businesses and relied solely on online sales and communications. We flexed our public and crisis communications background, blended with creativity and solutions-based values, to help our clients navigate rapidly changing times.
We’ve been impressed with Five & Two Marketing, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart?
Five & Two Marketing is a full-service marketing firm with more than 45 collaborative years of experience in design and communications.
Our philosophy is simple: we are storytellers. We take each company’s story and make it easy for others to understand through branding and positioning. This includes developing identities, creating websites, curating social media, and developing impactful events.
We take your written and verbal input and create options that tell your company’s story. We like to meet with key personnel to ask questions and solicit feedback on ideas and approaches. We create rough ideas and present solutions that deliver a brand that is strategically on target. We work within your budgets to maximize the impact we can bring with dynamic visual elements that convey real information that is clear and explanatory.
We’re picky about our work. We use the best suppliers, and we ensure quality at every stage. We have reliable partners in photography, videography, and printing so that we can get you the best product available. We want to be a good partner in your quality process.
Is there a quality that you most attribute to your success?
Five & Two Marketing’s core values are absolutely essential to our success. Early on, we created this value set, and it is the lens that guides every decision we make – from team members to marketing strategy to client relationships.
Five & Two Marketing CORE VALUES:
We are:
CREATIVE THINKERS
It’s who we are
HYPER EFFICIENT
We deliver quality with speed
ADAPTABLE
We are fast learners
We welcome challenges
We are resourceful
PASSIONATE ABOUT WORK
We have a “get it done” attitude
We find joy in our work
We partner with passionate people
EMPATHETIC & COMPASSIONATE
We care about our clients and each other
Contact Info:
- Website: www.fiveandtwomarketing.com
- Instagram: @fiveandtwomarketing
- Facebook: @fiveandtwomarketing
- Linkedin: https://www.linkedin.com/company/fiveandtwomarketing
- Twitter: @fiveandtwomktg
Image Credits
Callie Walker Photography
