Today we’d like to introduce you to Shanteria Matthews.
Hi Shanteria, we’d love for you to start by introducing yourself.
I started Silky Smooth Essentials in 2018, originally doing mobile waxing and seeing only about 17 clients a month. It wasn’t sustainable, but I stayed committed so I could build my skill and stay active in the industry. In 2019, I made the decision to move into a suite even though I was nervous about the overhead. That decision helped my client base grow significantly.
A major turning point came in October 2019 when I met our hard wax manufacturer. That meeting led to the formulation of our very own hard wax, and by January 2020, I received our first official batch. That was the moment I knew the brand had real potential.
In 2020, right as I was transitioning out of my suite, the pandemic hit — but I still signed the lease for the storefront we’re in today. It was a leap of faith. I faced delays, contractor issues, and financial challenges, but when we were allowed to reopen, I worked nonstop to rebuild and grow the business.
Since then, Silky Smooth Essentials has developed its own hard wax line, a full aftercare skincare line, and a reputation for quality service and a strong client experience. Today, the brand continues to grow because of consistency, discipline, and real results.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
One of my biggest early challenges was low client volume. As a mobile waxer I was only seeing about 17 clients a month, which wasn’t sustainable. Moving into a suite helped me grow, but I still struggled financially while investing in product development and working with labs to create our own wax and skincare products.
In 2020, my lease ended right as the pandemic began. I didn’t renew the suite because it wasn’t the right fit, and instead I took a leap of faith and signed the lease for our current storefront during the shutdown. I faced construction delays, unreliable contractors, and financial setbacks. When we were allowed to reopen, I worked six days a week to rebuild.
The road hasn’t been smooth, but staying focused on quality, consistency, and the client experience helped Silky Smooth Essentials grow through every challenge
Thanks – so what else should our readers know about Silky Smooth Essentials?
Silky Smooth Essentials is a waxing studio and skincare brand specializing in high-quality hair removal and targeted aftercare solutions. We formulated our own hard wax and created a full skincare line designed specifically for waxing clients — from ingrown hair treatments to hyperpigmentation products and hydrating oils.
We’re known for our consistency, our technique, and the elevated client experience we provide. Our brand is built on intention — from the products we develop to the environment we create. We offer a service and retail experience that feels luxurious, welcoming, and results-driven.
What sets us apart is our ability to solve real skin concerns with products that genuinely work. Our aftercare line has built its own reputation because clients see results. We also create a memorable in-studio experience with thoughtful details, a warm atmosphere, and customer care that feels personal.
Brand-wise, I’m most proud of our growth — from mobile waxing to having our own storefront, our own product line, and a loyal client base that has supported us since the beginning.
Contact Info:
- Website: https://www.silkysmoothessentials.com
- Instagram: @silkysmoothessentials_
- Facebook: Silky Smooth Essentials
- Other: https://TikTok.com/silkysmoothessentials
Image Credits
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