We recently had the chance to connect with Dercyni Ruiz and have shared our conversation below.
Dercyni, it’s always a pleasure to learn from you and your journey. Let’s start with a bit of a warmup: What do you think is misunderstood about your business?
That being creative is enough. Don’t get me wrong — the creative side is fun and super important — but if you don’t understand the business side too (like pricing, client communication, systems, marketing, etc.), it’s really hard to grow. You have to wear both hats: the artist and the entrepreneur.
Can you briefly introduce yourself and share what makes you or your brand unique?
Hi! I’m Dercyni, founder of DVirtual Media Agency — we’re a small but powerful team helping brands show up online through short-form video content and social media strategy. We like to say we’re iPhone-based, heart-led, and strategy-driven. No big production trucks. No fluff. Just real content that connects.
Funny enough, DVirtual actually started as a virtual assistant service for realtors. But along the way, I fell in love with content creation — especially video. I picked up my iPhone, taught myself everything I could, and built a media agency from scratch.
We’re not chasing viral trends — we’re here to help business owners stay consistent, feel confident on camera, and actually enjoy showing up for their brand. We work with entrepreneurs who want to share the real human side of what they do — not just a polished highlight reel.
Right now, we’re expanding our team, working with more local businesses in Houston, and continuing to create content that feels intentional and impactful. It’s been a journey — and we’re just getting started.
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. Who were you before the world told you who you had to be?
Whew — I was the girl doing what I thought I was supposed to do. I worked in corporate, from oil and gas to real estate, checking all the “right” boxes. I even went to the Art Institute of Houston to get a degree — in a field I’m not even working in now — just because I felt like I needed to have a degree in something.
At the time, I didn’t fully know who I was or what I truly wanted — I just knew I wanted more than what I was doing. Eventually, I realized my path wasn’t going to be the traditional one. I had a different route to take, one that didn’t come with a rulebook — and I’ve been figuring it out ever since.
What fear has held you back the most in your life?
Honestly? Imposter syndrome. That feeling of not being good enough used to have such a grip on me. I’d compare myself constantly — to people who had degrees, more experience, better equipment, more confidence… you name it. It kept me small. It made me question everything.
But over time — and honestly, through my faith — I’ve learned to stand firm in who I am. As a Christian, I remind myself that I’m a daughter of a King. God saw me in a beautiful light, even when I couldn’t see it myself. And if I truly believed I was meant for more, I had to start seeing myself the way He sees me. That shift changed everything. I still have moments, but now I move forward from a place of truth, not fear.
Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. What truths are so foundational in your life that you rarely articulate them?
One of the biggest truths for me is this: the way you treat people matters. We’re all carrying something — struggles, stories, silent battles — and most of it, you’ll never see on the surface. That’s why empathy is everything. When you take a second to really listen to someone, to see beyond their actions, you usually find something deeper.
“Treat others how you want to be treated” might sound simple, but it’s a core belief I live by. Kindness, respect, compassion — those go a long way, and I believe the energy you give out has a way of circling back.
Okay, so before we go, let’s tackle one more area. If you knew you had 10 years left, what would you stop doing immediately?
Procrastinating — hands down. And not just in the “I’ll do it later” kind of way, but the kind that’s rooted in self-doubt. Most of my procrastination comes from questioning myself: Is this good enough? Am I good enough? What if it doesn’t work?
But if I only had 10 years left? I’d just do it. I’d try the idea, launch the project, take the risk — even if it flopped. Because at that point, who cares if it’s perfect? I’d rather try, learn, and move on than waste time second-guessing myself. Simple as that.
Contact Info:
- Website: https://www.dvirtual.net/
- Instagram: https://www.instagram.com/dvirtual_media/
- Linkedin: https://www.linkedin.com/in/dercyni-ruiz/
Image Credits
Taylor M Hayden from TMH Creative Studios
