Jasmyn Celestin shared their story and experiences with us recently and you can find our conversation below.
Jasmyn, a huge thanks to you for investing the time to share your wisdom with those who are seeking it. We think it’s so important for us to share stories with our neighbors, friends and community because knowledge multiples when we share with each other. Let’s jump in: What do you think others are secretly struggling with—but never say?
I think this applies to myself too, but I think many people secretly struggle with truly knowing what their purpose is and what they are actually called to do. A lot of the times, we fall into whatever we do for work based on what we know or who we know, but that doesn’t always mean we are moving in our purpose. For example, I do hair and have been in the industry for 10+ years, but I have been battling with if this is actually what I was called to do. My overall purpose in life may be bigger than hair. I’m just waiting on God to reveal that to me.
Can you briefly introduce yourself and share what makes you or your brand unique?
Hi! I’m Jasmyn Celestin, a Houston-based hairstylist and the founder of Jas Jewel Extensions — a brand dedicated to enhancing beauty through luxury weave services, premium extensions, and authentic client care. With over a decade of experience, I specialize in sew-ins, quick weaves, and custom wigs, offering a seamless blend of style, comfort, and healthy hair practices.
What makes my brand unique is the holistic approach I take — it’s not just about hairstyles, it’s about helping women feel crowned, confident, and cared for. I also launched The Crowned Jewel Project, a community initiative that uplifts women through beauty, wellness, and self-worth. I am still in the process of initiating the first community event, but I am eager to get started and give back.
Right now, I’m focused on elevating the client experience in and out of the salon, expanding into educational content, and building a late-night beauty supply concept to better serve the needs of beauty pros and clients on the go. I’m also working on two deeply personal books — one fiction, one memoir — that reflect my love for storytelling, healing, and creativity. Everything I do is rooted in purpose and alignment, and I’m excited to keep growing in a way that reflects both my passion and my people.
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. What part of you has served its purpose and must now be released?
The hustler in me is dead and gone. Not that I no longer want to work and maintain the energy I need as an entrepreneur, but I’m learning to move in a way that is more balanced and aligned with the growth I have been making. Working 24 hours a day, 7 days a week, leaves no time for taking care of my daughter how I should, or pouring into my friendships and relationships, or even getting the rest I need to give 100% percent when it is time to work. To me, hustle culture = burnout, and I’m getting too old to be feeling burnt out day after day. Younger me was able to push through, relying heavily on that hustler mentality. But who I am today, it no longer serves me and when I realized that, I left that part of me behind.
When did you stop hiding your pain and start using it as power?
For a long time, I mastered the art of looking like I had it all together — even when I was hurting. I showed up for clients, kept pushing through, and smiled through the chaos, but deep down I was numb, disconnected, and silently overwhelmed. I was performing strength instead of truly living in it.
The shift happened when I realized I was tired of surviving. I hit a point where I no longer wanted to rely on outside influences or perfectionism to get through my days. I wanted clarity, softness, and truth. I started choosing myself — not just in theory, but in real time. I got honest. I began writing, healing, and letting go of the version of me that was just getting by.
Now, I’m using that journey as power — in my art, in my work, and in how I show up as a woman. I’m no longer afraid to be seen in process. My pain is no longer something I run from; it’s something I’ve made peace with. And from that place, I get to create things that are real, that resonate, and that restore.
I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. What are the biggest lies your industry tells itself?
One of the biggest lies the beauty industry tells itself is that success is measured by how it looks: followers, flashy content, viral posts, or being booked 24/7. But in reality, some of the most talented, skilled, and soulful professionals are flying under the radar — not because they aren’t good, but because they’re actually focused on the work.
There’s also this pressure to constantly be in hustle mode — to always look busy, always be working, always be chasing. And while there’s nothing wrong with ambition, that pace isn’t sustainable. It disconnects us from purpose, creativity, and even the clients we’re supposed to be serving. The beauty gets lost in the performance.
I’ve found that alignment, not appearance, is what creates longevity. I’ve chosen to build my brand with intention — one experience at a time. I’d rather have real impact with the people I’m meant to serve than try to impress a feed that doesn’t even know me.
Okay, we’ve made it essentially to the end. One last question before you go. Are you doing what you were born to do—or what you were told to do?
I do believe I’m doing what I was born to do, at least in part. I’ve been doing hair since I was a child. It started out as a form of care: braiding my grandmother’s hair when she no longer could, doing mine and my sister’s hair when my mom was working long hours. Eventually it became my hustle in high school, then my profession, and now my business.
Hair has always been my foundation. It’s where I first learned to create, to connect, to build something with my hands that made people feel beautiful and seen. But I also know it’s not the full picture of my purpose.
I feel that my deeper calling is still unfolding. Maybe it’s in education, community outreach, or helping other women build their own businesses. Maybe it’s all of it. I’m not forcing a final answer — I’m just staying aligned and letting purpose meet me as I grow. So yes, I’m doing what I was born to do… and I’m also leaving room for what’s next.
Contact Info:
- Website: https://jasjewelextensions.as.me/
- Instagram: @queenjasjewels
