We’re looking forward to introducing you to Stacy Gonzalez. Check out our conversation below.
Good morning Stacy, it’s such a great way to kick off the day – I think our readers will love hearing your stories, experiences and about how you think about life and work. Let’s jump right in? What do you think is misunderstood about your business?
One of the biggest misconceptions about real estate is that it’s “easy money” — that agents just post listings, show homes, and collect big commissions. The truth couldn’t be further from that. Real estate is a business that demands strategy, negotiation skills, emotional intelligence, and an incredible amount of patience. Behind every “Sold” sign is months of research, late-night paperwork, problem-solving, and persistence.
Another common myth is that agents are only focused on sales. In my case, I focus on education and strategy. As *The People’s Agent*, I make sure my clients understand every step of the process — from creative financing options to how to build long-term wealth through ownership. I’m not just helping people buy homes; I’m helping them create stability and generational opportunity.
Lastly, people think real estate is a solo career, but it’s not. It takes a team — lenders, title companies, inspectors, contractors, and a trust built over time. What sets me apart is my ability to bridge real estate and business strategy. My clients don’t just close deals — they level up their lives.
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Stacy A. Gonzalez — I’m a Houston native, University of Houston graduate, and the founder of two ventures: The People’s Agent and Houston Business Solutions.
Through The People’s Agent, I help individuals and investors buy, sell, and invest in Texas real estate with strategy, education, and transparency. I specialize in new construction, off-market properties, residential resale, and owner financing/creative financing solutions that make ownership possible for more people — even those who think it’s out of reach.
My second venture, Houston Business Solutions, helps small businesses, start-ups, and nonprofits build strong foundations through marketing strategy, branding, business formation, ITIN, notary services, and soon, business brokering.
What makes my work unique is that I bridge two worlds — real estate and entrepreneurship — giving clients the tools to own both property and their path forward. Right now, I’m expanding both brands and working toward creating community-centered initiatives that educate and empower people to build wealth through ownership.
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. What part of you has served its purpose and must now be released?
The part of me that has served its purpose and needs to be released is the version of myself that constantly felt the need to prove my worth through overworking and overextending. For a long time, I equated productivity with value — thinking that if I wasn’t always achieving, I was somehow falling behind. That mindset helped me survive the early stages of my career, my accomplishments, accolades, and then single motherhood, but it also left little room for grace.
Now, I’m learning that strength doesn’t always mean doing more — sometimes it means allowing things to unfold, trusting the process, and recognizing that I am enough even when I’m not in motion. That old drive built the foundation I stand on today, but it’s time to release the pressure and move forward with balance, intention, and trust in my timing.
What’s something you changed your mind about after failing hard?
Something I completely changed my mind about after failing hard was the idea that success requires doing everything yourself. Early in my career, I tried to wear every hat — marketing, operations, accounting, client management — because I thought that’s what a strong entrepreneur did. But that mindset led to burnout, disorganization, and missed opportunities.
One of the toughest lessons came when I almost sold my marketing firm, but couldn’t finalize the deal because I didn’t have clean financial records in place. I realized that trying to do it all myself had limits — and that systems, delegation, and expert help are not expenses, they’re investments.
That experience shifted how I approach business today. I now focus on working smarter, not harder — building teams, trusting specialists, and creating structure from the start. It taught me that leadership isn’t about control; it’s about collaboration and letting others’ strengths complement your vision.
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What’s a belief you used to hold tightly but now think was naive or wrong?
I used to be very judgmental when it came to choosing romantic partners. I took pride in “waiting for the right one,” convinced that if I did everything to the book — stayed disciplined, followed the rules, guarded my heart — then love would naturally unfold the way I imagined. But life had other plans.
When things didn’t turn out as I expected, I had to face the truth that people — and love — are far more complex than I once believed. No one is perfect, including me. What truly matters is alignment: shared values, emotional maturity, respect, and the willingness to grow together.
I’m thankful for what I went through because it softened me. It helped me see people in a new light and hold more compassion than I ever had before. That experience taught me that love isn’t about perfection — it’s about presence, patience, and understanding. I no longer seek perfection—I seek peace, partnership, and someone who wants to grow through life’s imperfections with me.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. If you laid down your name, role, and possessions—what would remain?
If I laid down my name, my role, and every possession I own, what would remain is my heart — the part of me that deeply cares for children, animals, and the earth itself. I’ve always been fascinated by people — by what shapes them, what softens them, and how they find meaning in their lives.
What would remain is the way I made others feel: seen, safe, and valued. The small acts of kindness, the lessons I shared, the encouragement I gave when someone felt unseen — those are the things that live on beyond any title or achievement.
At my core, I hope my legacy is love — not the kind spoken in words, but the kind shown in actions, presence, and compassion for all living things.
Contact Info:
- Website: https://www.thepeoplesagents.com
- Instagram: https://www.instagram.com/thepeoplesagent.tx
- Linkedin: https://www.linkedin.com/in/stacyagonzalez/
- Facebook: https://www.facebook.com/thepeoplesagent.tx/
