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Life & Work with Christina Erwin of Houston Arts District

Today we’d like to introduce you to Christina Erwin

Hi Christina, please kick things off for us with an introduction to yourself and your story.
Hi there, my name is Christina Erwin and I am the creator of Juniper Wilde. A whimsical floral studio, with a dream of making life breathtakingly romantic.

I am a dreamer and a lover of all that is beautiful. It sets my soul ablaze. I was put on this earth to discover, curate and create beauty. Which is why flowers are so near and dear to my heart. Flowers are the most supreme beauty. They are delicate and intricate. I feel astonished each and every time I hold a bloom in my hand of how bewitching flowers are. Which led me to become a florist.

I was a wedding and event planner for over 10 years and while I loved so many beautiful moments I created with brides, who are still some of my closest friends to this day, there was something that always felt like it was missing. Every single time a florist would come into the wedding space to fill it with magnificent blooms I would be glued to them. I would ask a thousand questions. “How did you start doing this?! What a dream!” “What flower is this?!” “Oh my gosh, this is amazing! Can I help bring anything in?!”

I WAS GLUED TO THE BLOOMS.

After a series of serendipitous moments, I found myself at a floral training in October 2023 with the renowned Sarah Ryhanen of Saipua in upstate New York. Which changed the trajectory of my life. I came back from that experience a florist. I returned with a burning passion to make life as beautiful as possible and to share that beauty with everyone I know . Immediately, opportunities began to unfold before me. The universe was showing me my breadcrumbs! Each crumb affirmed that I was on the right path.

To this day, I continue to follow these breadcrumbs, chasing beauty wherever it leads me. It’s shocking that a little less than a year ago I wasn’t a florist. I just had a dream of what could be. And now I have a beautiful floral studio connected to Meive Art Gallery in the middle of the Houston Arts District. I get the opportunity to play with flowers everyday and enchant others with my work, It just can’t get better than this.

The magic of flowers guides my life every single day, and I can’t wait to see what’s next.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Becoming a florist and starting Juniper Wilde has been smooth road but a difficult road to first discover. I spent close to 10 years dreaming of what could be. Feeling like I was off course somehow but couldn’t figure out how to find that really special thing that was mine to give to both myself and the world. I spent a lot of time in the self discovery phase.

And then last year everything really just aligned itself. Once starting Juniper Wilde it has been the most fluid experience of my life. Every moment has been met with ease and childlike play. Within the year I have moved in to an incredibly beautiful space, been apart of countless photoshoots & events and have been able to connect with so many creatives in many different industries. It’s been the most incredible expereince.

Can you tell our readers more about what you do and what you think sets you apart from others?
Special event & floral design curated for the romantic soul.

Enchanting floral design that transform spaces into romantic wonderlands. Our sustainably sources arrangements exude whimsical elegance, meticulously crafted to captivate the senses. From intimate gatherings to creative design for photoshoots, we infuse every event with unparalleled artistry and magical moments.

Our mission is to elevate the everyday through the language of flowers. With a deep reverence for nature’s bounty and a passion for sustainable practices, we curate exquisite floral designs that capture the essence of romance.

Is there a quality that you most attribute to your success?
A jovial spirit. I love what I do. I love being connected to nature and getting to play with beautiful things. And that makes me magnetic. I am so excited about what I am doing, so lit up, that it makes people interested in what I am doing. They want to know more and be apart of the journey. So my jovial spirit is the biggest part of my success.

Pricing:

  • Photoshoot Design is based on vision and conversation.
  • Small even floral design begin at $1,200
  • Medium Arrangements begin at $200 and go up
  • Large Arrangements begin at $325 and go up
  • XL Arrangements are based on conversation

Contact Info:

Image Credits
Lightbulb League

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