Today we’d like to introduce you to Patricia Gonzalez.
Hi Patricia, we’d love for you to start by introducing yourself.
My name is Patty, well I go by Patty I dislike my real name it holds trauma, anyways, and I’m the owner of Unfiltered Beauty. I’m a wife of 24 years and a proud mother of three amazing children who are now 22, 20, and 18 years old. Family has always been my biggest motivation, and I truly believe in empowering women through beauty, confidence, and authenticity. My journey into the beauty industry wasn’t a straight path. I started in 2020 as a PMU artist, but I quickly realized permanent makeup wasn’t the right fit for me. I then enrolled in lash school and earned my lash license, but while I was in school, I discovered that lashing wasn’t where my passion was either. I disliked lashing, loved the artistry just not lashing. One day, while preparing to return to work at Amazon, it hit me I loved waxing. I had been waxing myself for years, so I thought, “Why not make a career out of something I genuinely enjoy?” I started calling esthetics schools, and the one that was the most affordable and worked best with my family’s schedule was completely booked until 2023. Then, while I was taking my drug test for my return to Amazon, I received a call saying a spot had unexpectedly opened up. I took it as a sign and enrolled immediately. I have AuDHD, and when an idea excites me, I go all in. Every time I had a new dream or wanted to learn a new skill, I would tell my husband, and he never hesitated to support me. Whether it was paying for school, investing in courses, or encouraging me to keep going, he has always believed in me. He gave me the opportunity to stay home and raise our children, something that was incredibly important to me because I grew up in a broken home and wanted a different experience for my family and he gave me that. By the end of 2022, I became a licensed esthetician, and I’ve been building my career ever since. Worked different jobs but slowly realized I had very high standards and so many jobs were breaking protocols and I couldn’t be a part of that. What started as a search for a career became a journey to find my purpose. I started my business because I wanted more than just a job. I wanted to create something of my own something that would help women feel beautiful and confident while also creating a better future for my family. One of my biggest goals is to eventually retire my husband so he can pursue his own dreams the way he’s helped me pursue mine. Beauty has always been a passion of mine. I love makeup, skincare, and all things feminine, but what I love most is the connection I build with my clients. Whether I’m shaping brows, providing waxing services, or simply offering a safe space for someone to talk, I want every client to leave feeling like the best version of themselves. As a solo entrepreneur, I’ve built my business from the ground up. I’ve experienced setbacks, made mistakes, and failed more than once, but my husband has always been my biggest supporter and never allowed me to give up on myself. Those challenges helped shape the business I have today. My goal with Unfiltered Beauty is to provide a luxury experience while remaining genuine, approachable, and real. The name itself represents confidence, authenticity, and the belief that every woman is already beautiful. My job isn’t to change who she is it’s simply to enhance the beauty that’s already there.
Also I’m a mother to 4 rescue cats who have given me a different meaning to life they are like my children.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Absolutely not. The road has been anything but smooth, and honestly, I think that’s what makes my story relatable. My story starts long before I entered the beauty industry. I meet my husband when I wasn’t looking for love he don’t realize it but he was my guardian angel when I needed someone the most he was there. After 3 months of dating he stole me away “more like rescued me” we got married, I was 17 and he was 20 and had my first daughter at 18, my son at 20, and my youngest at 22. I became a high school dropout and didn’t have the family support system that many people rely on. From the beginning, I was a stay at home mom, focused on raising our children and creating the stable home environment that I didn’t have growing up. During those years, I struggled with postpartum depression, but at the time, I didn’t really understand what I was experiencing. I just knew I had to keep going for my children. No matter how difficult things got, I always believed that one day I would make something of myself. I didn’t know exactly what that would look like, but I knew I was meant for more. I had an entrepreneurial mindset lol the amount of ideals I would tell my hubby about and that man never said no to them bless he’s heart and pockets lol. In 2013, I decided to pursue a career in healthcare. I earned my CNA certification and was accepted into nursing school. It felt like I was finally finding my path. However, I quickly realized that being an empath in healthcare was emotionally overwhelming for me. I carried everyone’s pain and emotions home with me, and it took a significant toll on my mental health. Although it was a difficult decision, I knew it wasn’t the right fit for me long term. I felt like I let my husband down because he invested so much into my career and here I was dropping out of nursing school being and being a high school dropout but I just couldn’t go through with it. Maybe one day I’ll go back but being a nurse hasn’t called my name the way the beauty industry has. I didn’t make another major career change until 2020 when I entered the beauty industry. Even then, the journey wasn’t straightforward. I started with permanent makeup, then moved into lashes, only to realize neither was where my true passion lived. There were many moments of self doubt, uncertainty, and wondering if I was making the right decisions.
Financially, there were sacrifices. Starting over in a new industry requires investing in education, supplies, training, and continuing education. There were times when I wasn’t fully booked, times when I questioned myself, and times when I felt like giving up. Having AuDHD brought its own challenges as well. My mind is constantly full of ideas, and learning how to stay focused while building a business has been a journey of its own. The beauty industry can also be very competitive. I’ve had to learn not to compare my chapter one to someone else’s chapter twenty. I had to trust that my journey was unfolding exactly as it was supposed to. Through every challenge, my husband has been my biggest supporter. Every time I had a new idea, wanted to take a class, or pursue a different path, he believed in me. He invested in my dreams long before they became reality and never let me quit on myself, even when I wanted to. Today, when I look back, I can honestly say every struggle served a purpose. The teenage mom who dropped out of high school, the woman battling postpartum depression, the CNA, the nursing student, the PMU artist, and the lash artist all helped shape the esthetician and business owner I am today. The road wasn’t smooth, but every obstacle taught me resilience, determination, and the importance of believing in yourself even when the path isn’t clear. I wasn’t sure if I wanted to share this part of my life but I decided that I had to it’s part of my story plus I’m always speaking up about mental health and it’s something I still deal with myself. Another struggle I’ve faced along the way has been my mental health. For many years, I battled depression, and at one point in my life, things became so overwhelming that I attempted to take my own life and was placed on a psychiatric hold. That was one of the darkest chapters of my life, but it was also a turning point. I realized something had to change. Mental health is still something I work on today. There are still difficult days, and it’s a journey I continue to navigate, but I’ve made a conscious decision not to let it define my story. It’s a chapter in my life, not the entire book. When I look back, one of the things I’m most proud of is my children. Even though I never graduated high school myself, all three of my children did. That means everything to me. Our youngest daughter just graduated and watching her walk that stage I knew I accomplished something not for me but for them I did something right my kids are doing better than me they graduated, they are the age I was when I had kids, I was 18,20, and 22 when I had my children that is my children’s age know and that brings me joy! I always wanted a better life for them than the one I had growing up. I wanted them to have opportunities, support, and encouragement that I didn’t always have. Someone always cheering for them and I think I did the best I could I mean I do have 3 High school graduates. For a long time, I measured my success by what I hadn’t accomplished. Now, I look at the family I’ve raised, the business I’ve built, and the obstacles I’ve overcome, and I realize I’ve done a lot of things right. My journey hasn’t been perfect, but it has been one of perseverance. Every setback, every failure, and every struggle has shaped the woman I am today and strengthened my determination to keep moving forward. My story has just begun I have so many goals and dreams I’m working on right now. Mental health being one of them.
Appreciate you sharing that. What else should we know about what you do?
I am a licensed esthetician and business owner, where I specialize in brows, intimate waxing. My passion is helping women feel confident, comfortable, and beautiful in their own skin. What I’m most proud of is building my business from the ground up while raising a family and overcoming many personal challenges along the way. The trust my clients place in me and the relationships I’ve built mean more to me than anything.
What sets me apart is my authenticity and the experience I provide. I genuinely care about my clients, and I strive to create a safe, judgment free space where they feel comfortable, supported, and confident. For me, it’s about more than beauty services it’s about helping women see the beauty that’s already within them. Everyday I thrive to be better than yesterday in both my personal life and business life. My clients give me purpose when having doubts or feeling down they constantly remind me how much they’ve impacted me and device versa. I get to hear my clients struggle, achievements, and everyday life situations Its like free therapy for both of us but my clients give me so much joy. This business wouldn’t existed if it wasn’t for them and their support, their referrals, their beautiful reviews.
Can you tell us more about what you were like growing up?
Growing up, I was a very energetic, curious, and always dreamer. I was diagnosed with ADHD at 9 years old, and sitting still was never my strong suit. I questioned everything and everyone, teachers, adults, rules my dad my step mom my priest everyone I always wanted to understand the “why” behind things. I’ve never been afraid to challenge the status quo or think differently. I always thought outside the box I challenge every rule because I believe rules were meant to be broken lol. Although my childhood wasn’t easy, I never allowed my circumstances to define me. I experienced a lot of hardship and learned at a young age that the adults around me weren’t always equipped to give me the support I needed they failed me I even wanted to become a psychologist to help children like myself who been SA by family members but I knew I needed to help myself before I can help anyone else. Instead of looking for someone to rescue me, I developed a mindset that I had to save myself and create my own path I didn’t know how I was going to do it but again it goes back to when something gets in my mind I’m determined to do something. I’ve always been resilient and determined. Even during the toughest times, I believed there was a bigger purpose for my life. I didn’t want pity, and I didn’t want my struggles to become my identity. I wanted to prove to myself that where you come from doesn’t have to determine where you end up. Looking back, that same determination and belief in myself is what has helped me overcome obstacles and build the life and business I have today.
Pricing:
- New client Brazilian waxing $55
- Referrals for every referral you get $10 can be stacked and used to pay for services or products can’t be used on discounted services.
- New client Brazilian wax, underarm, hydrojelly mask $80
- New client Brazilian, hydrojelly mask $65
- Brow wax, with mapping, trimming, tweezing, complimentary fill in $25 it will be going up soon to $35 for new clients and $30 for returning clients. Also I offer brow rehab same price for clients who need help with their brows.
Contact Info:
- Website: https://Unfilteredbeautystudio.glossgenius.com
- Instagram: Unfilteredbeauty_htx
- Other: https://maps.app.goo.gl/KUhBkNftkvwjhQZk6
