Today we’d like to introduce you to Rebecca Abel.
Rebecca, we appreciate you taking the time to share your story with us today. Where does your story begin?
My daughter is bold, loud, confident, and completely unapologetic about who she is. She takes up space fearlessly. Becoming her mother made me realize that if I wanted her to grow up believing she could be anything, I needed to model that courage myself. Starting Luna Bamboo Studio became part of that journey.
The funny thing is that this business didn’t start with some grand entrepreneurial vision. It started because bedtime in our house was a disaster.
My daughter disliked most of her pajamas, and every evening seemed to turn into a negotiation. Then at Christmas, I bought her a pair of pajamas that came with matching pajamas for her baby doll. She absolutely loved them. Suddenly she was excited for bedtime because she got to match her baby.
After the holidays, I went online to buy backups in the next size up and duplicates in her current size. I wasn’t interested in risking our newfound bedtime peace. Unfortunately, they were sold out, and after searching everywhere, I couldn’t find anything similar.
One particularly difficult bedtime later, I remember thinking, “What if I just made them myself?”
Not physically sew them myself. Everyone involved would regret that.
But design them? Create the kind of pajamas I wished existed for my own children? That felt possible.
Today, Luna Bamboo Studio creates premium sleepwear, matching doll pajamas, and nursery essentials designed around comfort, softness, and the little rituals that make childhood special. Along the way I’ve learned far more than I ever expected about entrepreneurship, manufacturing, marketing, and building a business from scratch.
The journey has been equal parts exciting, humbling, and chaotic. I’m still learning every day, but that’s part of what I love about it. What began as a mother’s search for better pajamas became an opportunity to create something meaningful for other families while showing my children that it’s okay to start before you feel completely ready.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Definitely not.
I think one of the biggest misconceptions people have about starting a business is that once you have the idea, the hard part is over. For me, the idea was actually the easiest part.
I came from a legal background, so I was comfortable with contracts, research, and problem solving. What I wasn’t prepared for was how many completely new skills I would need to learn at the same time. One day I was negotiating commercial agreements, and the next I was trying to understand textile manufacturing, website design, product photography, social media marketing, shipping logistics, product safety regulations, and search engine optimization.
There were plenty of moments where I felt completely out of my depth and still do.
The learning curve was steep, and unlike a traditional job, there isn’t really a roadmap. Every time I solved one problem, three new ones seemed to appear. I would spend hours researching a topic only to discover I had ten more questions than when I started.
The other challenge was time. Like many parents, I wasn’t building a business with unlimited hours in the day. All of the work happened after my children went to bed and the kitchen was clean. There were plenty of late nights spent staring at my computer trying to figure out why something wasn’t working and wondering if everyone else somehow knew something I didn’t.
What surprised me most, though, was how much uncertainty comes with entrepreneurship. In a corporate environment, there are usually established processes and experienced people to ask for guidance. When you’re building something from scratch, many decisions ultimately come down to your own judgment, and sometimes you just have to make the best decision you can with the information you have.
That said, the challenges have also been one of the most rewarding parts of the journey. Every obstacle has forced me to learn something new, and looking back, many of the things that felt impossible at the beginning now feel routine. The business has grown alongside my confidence, and I think that’s true for many founders.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
Today, my work centers around building Luna Bamboo Studio, a children’s sleepwear and nursery brand focused on comfort, thoughtful design, and the everyday moments that make childhood special.
Because we’re still a young company, I wear a lot of hats. On any given evening, I might be designing prints, reviewing fabric samples, working on product development, writing website content, planning marketing campaigns, answering customer questions, or learning an entirely new skill that I didn’t know I needed the day before.
What I probably specialize in most is curiosity and problem-solving. I didn’t come from the children’s apparel industry, so I’ve had to learn everything from the ground up. That has pushed me to ask a lot of questions, challenge assumptions, and become deeply involved in every part of the business.
If there’s one thing I’m most proud of, it’s that Luna Bamboo Studio exists at all. Less than a 6 months ago it was simply an idea that came from a frustrating bedtime routine with my daughter. Today it’s a real business with products that families are bringing into their homes and bedtime routines. Seeing something that existed only in my imagination become something tangible has been incredibly rewarding.
I also hope that what sets me apart is that I build from genuine experience. I didn’t start by looking for a market opportunity. I started by trying to solve a problem in my own home. Every product decision comes back to the same question: would this genuinely make life a little easier, more comfortable, or more joyful for a family?
At the end of the day, I don’t think people remember brands because of business strategies. They remember brands because they connect with the story behind them. My goal is to create products that families love while building a company that feels authentic, personal, and rooted in the realities of parenthood.
What matters most to you? Why?
What matters most to me is being present for the people I love and making the most of the season of life I’m in.
One of the things motherhood has taught me is how quickly time moves. The days can feel incredibly long, but the years seem to disappear overnight. My children are growing and changing constantly, and I’m increasingly aware that many of the moments that feel ordinary today will someday be the memories I miss most.
That’s probably part of the reason I care so much about bedtime. It isn’t really about pajamas. It’s about the stories, the cuddles, the conversations that somehow happen when a child is supposed to be going to sleep, and those few quiet moments at the end of a busy day when everyone finally slows down.
I also care deeply about courage—not the dramatic kind, but the everyday kind. The willingness to try something new, risk failure, ask questions, and begin before you feel completely ready. Starting a business taught me that growth usually happens on the other side of discomfort.
More than anything, I want my children to know that they don’t have to have everything figured out before they start. Whether it’s building a business, pursuing a dream, or simply trying something unfamiliar, I hope they see that courage often looks less like confidence and more like taking the next step anyway.
At the end of the day, success matters far less to me than the people I share my life with and the example I leave behind. If my children grow up knowing they are loved, believing in themselves, and feeling brave enough to pursue the things that matter to them, I’ll consider that a life well lived.
Contact Info:
- Website: https://www.lunabamboostudio.com
- Instagram: @lunabamboostudio
- Facebook: https://www.facebook.com/1035700166285782
