Today we’d like to introduce you to Tray Williams
Hi Tray, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
My name is Tray Williams, and I am an award-winning movie director running an established film company, originally founded in Los Angeles, CA, in 2016. Recently, I expanded the business by adding a Houston location. Growing up in Houston, I attended four high schools and went on to play baseball and basketball in college. With my extensive background in both sports and filmmaking, I wanted to reconnect with sports in a meaningful way between film projects. Launching a sports division was the perfect opportunity, and I’m proud to say it has taken off successfully.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It hasn’t always been a smooth road, but as a true entrepreneur, when is it ever truly smooth? The struggles come and go, and one harsh reality is that you’ll rarely be paid your full worth—unless you’re working directly for a company. Many parents in today’s economy simply don’t have the resources, so you often find yourself cutting deals to accommodate them. While it’s rewarding to help, it does make sustaining the business a constant challenge.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
We are best known for creating sports videos that look and feel like movies. This is largely due to our expertise in producing original cinematic scripted and unscripted content. What I’m most proud of is how quickly we’ve built a talented team and the strong vision we have as we head into 2025. I’m equally proud of how much the kids have embraced and connected with our content. What truly sets us apart is our filmmaker’s perspective—we bring storytelling and high-quality production values to the sports videos we create, making them stand out in a unique and impactful way. All while building and helping programs establish media to bring more attention their program.
Any big plans?
We’re excited to dive deeper into sports documentaries, highlighting athletes who deserve more of the spotlight. Our goal is to follow at least one athlete each month, capturing a day in their life and sharing a short IG story that showcases their journey. We’re considering naming it something like “Pioneer Athlete of the Month.”
Additionally, we plan to launch our HIM and HER University brand before summer and are eager to sign our first NIL athlete as part of this initiative. Big things are on the horizon, and we can’t wait to make them happen!
Contact Info:
- Instagram: https://www.instagram.com/_pioneersportsgroup/
- Youtube: https://www.youtube.com/@PioneerSportsGroup
