Today we’d like to introduce you to Glenna Michelle.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I’ve been in fashion for nine years. Working in all areas of design and production. Primarily in menswear for American companies. I love having experience in all levels from retail, to concept, production and manufacturing and design.
I decided to start my own company after I had a lot of issues shopping in the mainstream shops. Either I couldn’t find something unique and attractive in my price range, had to alter the clothes so much to fit my figure (I’m short and an hourglass, not tall and lanky), or refused to buy polyester. After a few too many years of spending the time and money, helping friends with similar issues, I started custom making a lot of my own clothes and those of friends and family. I realized that there was a serious blindspot in the industry of what women want and need. Not everyone wants to alter their body or pay to alter clothing, wear manufactured materials, or follow flash trends.
A key aspect to my company is sustainable and ethically made clothing. Selecting fabric that is either made with natural or recycled/repurposed fabrics. I produce all of my pieces in America, with smaller, women-owned companies in New York and Houston. By manufacturing locally, I’m stimulating the communities I sell in and supporting women-owned businesses, all while helping take some pressure off the environment.
Has it been a smooth road?
Starting a new company is never easy. I have some amazing colleagues, mentors and friends who have been cheering me on throughout the process. Unfortunately, like most local businesses, the current pandemic has not been easy on my company. I’ve transitioned to sewing masks for local hospitals and some of my older neighbors to help them. And hopefully, when we’re on our way back to a new normal, people will be supporting local and small businesses more.
We’d love to hear more about your business.
A lot of my clients are like me, looking for something stylish that will last for years, through multiple seasons, and fit them without much adjustment.
Every style created is originally measured on my curvy figure, and then wear-tested on different figures; athletic, lean, post-baby, a little extra, to ensure that it works for as many people as possible. Sizing ranges from (US) 2 up to a 14, but have extended sizes for clients that are smaller and bigger.
319 styles are all made in small quantities to try and cut down on waste and use complementary colors within the next collection so that styles from one season can transition and be worn with new styles. I also am very conscious about fabric used. Whether it’s natural textiles such as cotton or tencel, or upcycled fabrics that are being discarded by other fashion houses. Buying pieces that will last longer, making fewer styles and using more natural fabrics are all key to creating a responsible and sustainable brand.
I am incredibly proud to work with smaller companies that are women-owned. Being able to support our female entrepreneurs is so important to our ability to grow and sustain a successful business. When one of us succeeds, we all succeed.
Is our city a good place to do what you do?
Houston is a fantastic city for new businesses. There are so many different communities, types of people, from all over. Definitely, a city where you can find a market for your business.
For a fashion business, I’d say it’s always hard for a customer to step out of their comfort zone of big commercial chain companies. I would definitely encourage the community to take the first step and try a new brand they may not have heard of before. Talk to the designer (Please talk to me!), you never know if they can adjust, or create something that you’re having trouble searching for. When you shop small and local businesses, you tend to get a much deeper level of customer service, and you help your community grow.
Pricing:
- Custom pieces start at $500 (compared to other designers that start at $1,000)
- Current season pieces range from $175-325
- Sale pieces range from $75-205
Contact Info:
- Website: https://319thelabel.com/
- Email: info@319thelabel.com
Image Credit:
GXPhotography, Models: Emma Grace Conde, Symone Penn
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