Today we’d like to introduce you to Alice Moore.
Hi Alice, we’d love for you to start by introducing yourself.
Hi, My name is Alice Moore, native to California, now living in Beaumont, Texas. I spent more than two decades serving the Superior Court of California, working in Juvenile, Dependency, and Family Law. That experience shaped everything about how I work today. The court system taught me how to manage complex details, support high-stakes processes, and create order in environments where people depend on you to show up with excellence. When I retired and moved to Texas, I knew I wanted to take those skills and build something of my own.
That “something” became Moore Business Services, where I support small businesses with project coordination and accountability so they can stay organized, compliant, and ready for opportunities. Around the same time, I launched Take My Hand Girl, a mentorship program for middle-school girls that focuses on social-emotional learning, confidence, and academic support. Working with those students opened my eyes: education service providers are doing transformative work, but many lack the time, systems, or support to scale.
That realization led to my newest venture, GovCert Collective, a platform designed to help education service providers build capacity, stay contract-ready, and access opportunities that can scale their impact. Today, my work sits at the intersection of structure, community, and purpose. Everything I do is built on the belief that people thrive when they have the support and systems they need to show up at their best.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
A smooth process? Not quite. Transitioning from a highly structured court system to entrepreneurship was a major adjustment. In the court, every step follows a protocol. In business, you have to create the protocol, and that took time, trial, and a lot of learning.
When I pivoted my business, I had to rebuild from a place of faith and strategy. And moving to Texas meant starting fresh without an existing network, which pushed me to be intentional about building relationships, visibility, and community from the ground up.
On the nonprofit side, mentoring middle-school girls carries its own emotional weight. It continually reminds me that the work must be both heart-centered and structured, because little people are counting on me to show up with consistency and care.
Every challenge, however, has clarified my direction. Those obstacles helped me refine my services, deepen my purpose, and ultimately create GovCert Collective with a sharper understanding of what real support looks like for education service providers and small business owners. The road hasn’t been smooth, but it’s absolutely been worth it, and it has made me a stronger, more grounded leader.
As you know, we’re big fans of Moore Business Services. For our readers who might not be as familiar what can you tell them about the brand?
I support small businesses, especially education service providers, with project coordination and operational accountability so they can stay organized, compliant, and ready for opportunities. Many entrepreneurs are skilled and passionate, but the day-to-day details of running a business can be overwhelming. That’s where I come in.
I specialize in the operational side of a business: tracking deliverables, coordinating subcontractor tasks, organizing documentation, and building systems that make it easier to pursue contracts, partnerships, and new opportunities. I’m known for accountability. My clients trust me because I don’t just offer guidance, I help implement the work and keep everything moving.
One of the things I’m most proud of is that my brand is rooted in service and integrity. I led the effort to have Administrative Professionals Week formally acknowledged by Jefferson County, Texas, because I believe in honoring the people who keep organizations running behind the scenes. My Proclamation was officially acknowledged and signed at the City Council’s meeting on April 16, 2024.)
What I want readers to know is this: whether through Moore Business Services or its extension, GovCert Collective, my focus is on helping people stay organized and prepared so they can confidently say “yes” to opportunities without feeling overwhelmed. My brand is about support, clarity, and capacity-building. When entrepreneurs have the right systems behind them, they show up stronger in every space.
We’d love to hear about how you think about risk taking?
My view on risk-taking has evolved over time. In fact, I didn’t take enough risks at the beginning of my entrepreneurial journey. I played it safe, stayed in my comfort zone, and tried to recreate the certainty I was used to in my previous career. But entrepreneurship doesn’t grow in safety; it grows in stretch. One of the biggest risks I took was leaving a stable, 20-plus-year career and stepping into business ownership full-time. Another was pivoting my services when I realized my first model wasn’t aligned with where I needed to go. That pivot led to a temporary dip in income, and rebuilding from that place required faith, strategy, and a willingness to bet on myself. Even launching GovCert Collective was a risk. Creating something new for a niche audience before I had proof of demand. But it was the right risk, rooted in purpose. Today, I think about risk differently. I don’t see it as something reckless; I see it as something necessary for growth.
Contact Info:
- Website: https://www.mooreservices.us/
- LinkedIn: https://www.linkedin.com/in/mooreservices/
- Other: https://govcertcollective.bettermode.io/home
