Today we’d like to introduce you to Ayo Fashoro.
Thanks for sharing your story with us Ayo. So, let’s start at the beginning and we can move on from there.
I created M.A.D this year to build an affordable streetwear brand that holds a meaning deeper than fashion. The brand not only represents the city I’ve spent most of my life in, Missouri city commonly known as MO’ city, but it also represents a turning point in my life. More About Dreams is my way of showing the world that you can bring your passion and ideas to life.
In a world full of many cruelties and much injustice, this brand stands as a reminder that we as African Americans are no longer solely dreaming for equality but making it goal that must be obtained. It is not about fashion… It’s More About Dreams.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
The road hasn’t been smooth as I’ve faced the hardships like learning the ropes of the clothing industry. However, I look at everything as a learning experience and have already learned a lot of valuable lessons. Most of the struggles I’ve faced have stemmed from my desire to make sure every item that “MAD” releases is the best quality it can be. I have already had about 3 or 4 products completely made that I decided not to release just because I know that they could have been made better. I want to be able to take pride in every item I release.
We’d love to hear more about your business.
MAD or More About Dreams is a streetwear clothing brand. Right now, it is most known for our “Black Lives Matter” and “Racer” T-shirts. However, the beauty in MAD is that we are more than just shirts. I am preparing to release one of my favorite items so far, Windbreaker Shorts, and after that I have some exciting things coming very soon for the upcoming winter season. What sets MAD apart from a lot of other companies is quality and material choice, like nylon for shorts. I am proud of my success so far but in the words of my idol, the late Kobe Bryant, “There is nothing to be happy about, the job isn’t done.”
What were you like growing up?
It just depends who you ask, but I’d say I was misunderstood. I was a weird kid in Elementary and Middle School and I feel as if everyone knew it. I had a huge interest in wrestling and basketball, but if I was at home I spent most of my time in my room alone because I really didn’t have many people to talk to. I didn’t really start getting into clothes and shoes into a little later in life. Honestly, it started as a diversion to hide insecurities I had about my looks. I would do anything I could for money to get the coolest shoes and clothes just to make myself feel like I looked better. I was a very insecure kid but from there grew my love for streetwear fashion. Without that insecurity, I honestly don’t believe MAD would exist.
Contact Info:
- Website: www.moreaboutdreams.com
- Email: moreaboutdreams1@gmail.com
- Instagram: https://instagram.com/more.about.dreams_?igshid=s01a3lspbp0k
- Twitter: @moreaboutdreams
- Other: Personal twitter: @africa__best, Personal Instagram: https://instagram.com/untitled_kickzz?igshid=wsdxqah4kih2
Image Credit:
Jeremiah Grimes, Stephen Tometi
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