Today we’d like to introduce you to Christine Parizo.
Christine, please share your story with us. How did you get to where you are today?
I started Christine Parizo Communications at my dining room table about 7 years ago as a part-time venture, hoping to make enough to go full-time freelance within a year or two. Fate forced my hand early; I got pregnant with my daughter, and a year later, cradling my newborn, I shook the client tree as hard as I could (virtually). Enough work fell out so that my dining room table business could become my full-time gig. Last year, I officially incorporated.
Has it been a smooth road?
Being your own boss is a constant struggle. At the beginning, I struggled to define my niche. I found that I was pretty good with B2B technology, so I started actively pursuing case studies, white papers, and feature articles for those companies. Work-life balance is a struggle when you forget to close your office door, and the feast-or-famine cycle, while less prominent now, is never fun.
So let’s switch gears a bit and go into the Christine Parizo Communications story. Tell us more about the business.
Christine Parizo Communications specializes in content marketing writing for B2B technology companies: case studies, white papers, feature articles, blog posts, and the like. I’m known for breaking down complex technical concepts and writing in plain English, minimizing buzzwords, and creating solid top- and mid-funnel content for my clients. I’m most proud of how I’ve been able to grow the company to something that needed to be incorporated. I guess the most distinguishing thing about me is that I’m a “geek with a personality” – my clients generally find me amusing, and I’m good at relating to the subject matter experts I interview.
How do you think the industry will change over the next decade?
For the technology industry as a whole, the cloud. Everything is going to be a service – XaaS. Infrastructure, software, IoT, you name it, you’re going to be able to purchase it as a subscription. For content marketing, I see it becoming even more important to have well-written pieces. Buyers are doing most of their research online, well before they even contact your sales team. Whatever you have available to buyers needs to be engaging and digestible, and whatever your sales team uses needs to supplement that research and foster meaningful conversations.
Contact Info:
- Website: www.christineparizo.com
- Phone: (713) 893-6454
- Email: christine@christineparizo.com
- Facebook: http://www.facebook.com/christineparizo
- Twitter: http://www.twitter.com/cparizo
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