Today we’d like to introduce you to Demetrius Jackson
Hi Demetrius, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I started The Base Company in September 2018. I was in the Navy & really going through a lot of personal problems at the time. I saw how much time I was putting into another man’s system just to get by & thought about where I could be if I put that same energy toward myself as a brand. I was a full-time government employee, part time student & uber driving whenever I had the chance. I thought about what it takes to build anything great & that requires a strong foundation. So I ran with the name “BASE “& I been building my foundation ever since. Along with building my foundation, I have added photography and barbering as tools in my tool box.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has not been a smooth road, by any means. Being in the military was the biggest roadblock for me. Not just the military but the Navy at that. The Navy goes on these “underway” where you are out to sea with no cell phone service once so ever. January 2020, our boat went on Deployment. Which is a really long underway. So we were out to sea for 206 days consecutively, without touching any type of land & I had no social media access. Which I feel like social media has played a huge role in my brand growth & influence. To top it off, social media was slandering my name, in the same time frame, as a brand owner since I had just been arrested before I left for deployment. No one had the real story & I couldn’t defend my name because I didn’t have that access. So, my only option was to come home from deployment and show everyone that nobody what was said about me, I am going to give 110% into my brand and make them respect my hustle.
Appreciate you sharing that. What should we know about The Base Company?
The Base Company is two-part project that houses a Classic Houstonian Streetwear brand and media platform dedicated to Global Street Culture. Our brand is known mainly for clothing but we are also a creative agency, specializing in branding. So we develop these early-on brands & sharpen their tools to align them with our core values. We are The Base Company & that’s what sets us apart from others. Every creative has their own vision & our vision is 1/1, so that’s what sets us apart. The normal person doesn’t only wear Nike or Adidas. They pick & choose depending on the day. We, The Base Company, just are trying to get in that position where we are chosen more times than none. Brand wise, we are most proud to see our clothing online & in person, on other people daily. Seeing as to how each & every garment has ran across my hands. It crazy to see people out in other cities, states & countries wearing what once was in my living room. Readers should know that we are going to be here for a while so they will have plenty of time to buy Base when they see Base.
Is there anything else you’d like to share with our readers?
I would like to also share that while I was in the military; I had started cutting hair. This skill has been a great addition to me being a full-time entrepreneur, post military. It all fits into the title in which I like to refer to myself as. Professional image enhancer. I enhance people’s images by supplying them with great quality clothes, taking nice pictures of them and/or giving them the crispiest haircuts. follow us on Instagram @thebasecompany & my barber page @und.gnd!
Pricing:
- $35 Haircuts
- Hoodies – $60
- Shirts – $30
Contact Info:
- Website: https://thebasecompany.shop/
- Instagram: @thebasecompany
