Today we’d like to introduce you to Deon Leo.
Thanks for sharing your story with us Deon. So, let’s start at the beginning and we can move on from there.
Deon Leo was not actually my first try within the fashion industry. During college, while I was working on my bachelor’s for mechanical engineering, I had a couple of failures, including an online boutique and t-shirt brand. I decided to take a step back and focus on what it was that I wanted to give back and to show through my art. Over time I came up with the brand Deon Leo. Deon meaning “of God” and my birth sign, which is a Leo.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Progressing Deon Leo to where I know it can be has been an exciting yet aggravating experience. Information, Resources, and financial stability have been the leading causes for the brand’s slow growth. There was an entire year where I shut the whole brand down just because I wasn’t sure how I would run the company, and I needed time to re-evaluate everything. Now that it’s up and running again, I’m still facing issues day today, but I have a great team and the support of the small community that Deon Leo has built over time.
Deon Leo – what should we know? What do you guys do best? What sets you apart from the competition?
Deon Leo is a contemporary ready to wear womenswear brand that uses artistic campaigns as well as experimental and technical silhouettes to give those who wear our clothes a sense of love and enlightenment. The brand is also known for using controversial topics within campaigns such as politics, religion, and sex.
I believe at Deon Leo with these aspects. We have something different to offer. Most of our pieces will be limited due to their technicality and message that is being displayed throughout each drop or collection.
What moment in your career do you look back most fondly on?
The proudest moments would have to be meeting individuals who, after years of waiting, are still looking forward to what’s coming. I feel grateful to have a fan base that is willing to stay patient for the outcome as I try to make everything as perfect as possible. I think for most newer and smaller brands, this would not be the situation.
Contact Info:
- Website: Deonleo.com
- Email: deonleo@yahoo.com
- Instagram: Deonleo
Image Credit:
Iful photography
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