Today we’d like to introduce you to Derek Robinson.
Derek, please share your story with us. How did you get to where you are today?
The genesis of Fade Media started when Falayn Ferrell, 1/3 of Fade, and I were involved in the Houston Area Urban League Young Professionals board serving as Public Relations and Marketing co-chairs. We had a phenomenal experience working together and Falayn approached me about partnering together for business and I said yes. Creating the name for our design firm was pretty easy. We wanted something easy and memorable and then we stumbled upon our first names – ‘Falayn and Derek’ and then Fade Media began.
Has it been a smooth road?
It has been a good road for the firm. Like many startups, in the beginning, you wear a lot of different hats and going to have to push yourself to go outside your comfort zone on a regular basis and with that, we have sustained our operations. Over the years, we have been blessed to win and be nominated for some great projects over the years.
So let’s switch gears a bit and go into the Fade Media, LLC story. Tell us more about the business.
Fade Media is a digital marketing firm located in Houston, Texas. Our mission is to enhance the branding and image of small businesses and non-profit organizations by providing high-quality design and web development. We meticulously create personalized client solutions through digital advertising and branding, customized web and mobile application development, and social media management. We are the official marketing firm behind Black Restaurant Week, LLC.
How do you think the industry will change over the next decade?
I see the industry becoming more competitive and creative over the next 5 years. With everything turning to digital, companies are more inclined to enhance their online presence to market their businesses. And to survive the challenges of digital marketing, brands need to keep up with the latest trends. People tend to relate to experiences that are genuine – hence, the growth of influencer marketing.
Contact Info:
- Website: www.fademedia.net
- Phone: 832-377-5852
- Email: info@fademedia.net
- Instagram: https://www.instagram.com/fademedia_/
- Facebook: https://www.facebook.com/fademediatx/
Image Credit:
Courtesy of Fade Media, LLC
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