Today we’d like to introduce you to Essy Estaa.
Hi Essy, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
My content creation journey started before I ever had a camera or a channel. I was always that girl who shared motivational words, styled outfits with intention, and showed up fully as myself — whether it was through my fashion, my makeup, or my words. People would notice, not just because of how I looked, but because of how I made them feel.
It really took off during my sophomore year of college, after a difficult breakup. That moment shifted something in me. Rather than shrinking, I stepped into a new level of focus. I started saying yes to every opportunity I could. I got a new job on campus, leaned into the support of my mom who invested in my first ring light, and borrowed a friend’s camera to launch my YouTube channel right out of my dorm room.
I always knew I wanted my platform to be more than just beauty and fashion. As someone studying psychology and training to be a therapist, I wanted to create a space where people felt seen. A space for advice, for real conversations about relationships, friendships, and life. It wasn’t just about outer beauty, but about confidence, healing, and heart.
At the core, I’ve always felt like I was meant to reach more people and that the world needed my spark. Whether I’m styling a look or speaking life into someone, I want to remind people they don’t have to follow every trend to feel good in their skin. You don’t have to break the bank to be stylish being a ‘baddie on a budget’ is real, and it’s powerful. It’s about creativity, not cost. There is also power in enjoying your own company!
Getting to where I am today hasn’t been easy. There have been pauses and challenges, but I never let them stop me. God constantly reminds me why I started and who I’m doing this for. I know there are people who need what I have to offer, whether it’s inspiration, encouragement, or simply a reminder that they’re not alone. And because of that, I can’t give up. I may rest, but I don’t quit.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
No, it definitely hasn’t been a smooth road. One of the first lessons I learned on this journey was that not everyone will support you or at least the people you expected. That was hard for me to accept especially in the beginning because I’m a very supportive person. Nonetheless , I was pouring so much of myself into my content. I was investing my own money, my time, and my energy. I was posting consistently every Sunday, without fail because all the advice from bigger creators said that consistency was key. I was doing everything ‘right’ on paper, but I wasn’t seeing the results. That’s a discouraging place to be where you’re doing all the things, but still not feeling seen.
There were many moments I questioned if I should keep going. It made me wonder, am I doing this for nothing? And on top of that, I was in school full-time, pursuing higher education. Trying to balance academic responsibilities with content creation wasn’t easy, especially when both required so much of me.
Another challenge was navigating cultural expectations. I come from a background where at the time social media and content creation wasn’t always seen as valid paths. As a result, I often felt like I had to hide this part of myself just to avoid criticism or negative energy and that weighed on me emotionally.
And of course, like many creators, I struggled with the algorithm ! Feeling like no matter how hard I worked, my content wasn’t being pushed out or seen. It can feel like you’re screaming into a void.
But through all of that, I’ve learned how to hold on to why I started in the first place. Even when it’s hard, I keep showing up because I know my voice, my creativity, and my presence are needed even if the world takes a little longer to catch on.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I’m a therapist by profession, specializing in supporting individuals, couples, and families as they navigate challenges, process trauma, and find solutions that move them forward. My approach is rooted in compassion where I aim to create a space where people can be vulnerable, unfiltered, and free from judgment. It’s not just about giving advice; it’s about helping people feel seen, heard, and empowered.
At the same time, I’m also a content creator, known for my creativity and ability to bring unique ideas to life. Whether it’s through fashion, motivational content, or storytelling, I take pride in creating from a place that isn’t confined to trends. My style is instinctual, intentional, and expressive and it reflects who I am at the core. I don’t just follow what’s popular; I follow what feels purposeful.
What I’m most proud of is my resilience. This journey has required me to push through doubt, burnout, and moments of invisibility. And yet, I’ve continued to show up while earning my bachelor’s and master’s degrees, building my therapy career, and pouring into my creative work. I’ve invested so much, and even when the return wasn’t immediate, I never let that stop me from moving forward.
What truly sets me apart, though, is not just my story or my creativity it’s my comfort in solitude. In a generation where so many struggle to enjoy their own company, I’ve learned to love doing things solo. Whether it’s solo dates or simply showing up for myself creatively, I’ve embraced the freedom that comes with not relying on others for validation or momentum. It’s something I carry into every part of my life , the ability to be whole and happy within myself, and I think that shines through in both my personal and professional work.
If you had to, what characteristic of yours would you give the most credit to?
Resilience …without this I would’ve gave up a long time ago. It brings me to the saying on hard work beats talent; yes I may be creative but without the resilience to keep working despite the odds I wouldn’t be successful.
Contact Info:
- Instagram: https://www.instagram.com/essyestaa/?hl=en
- Youtube: https://www.youtube.com/@EssyEstaa
- Other: https://www.tiktok.com/@essyestaa?is_from_webapp=1&sender_device=pc
