Today we’d like to introduce you to Izabel Wicker.
Hi Izabel, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today.
I started Hush Hush Tan in 2009 while living at home with my mom. I needed a side hustle, so I purchased tanning equipment and became obsessed with learning about techniques and solutions. I tried to get trained by a “professional” and quickly realized I had more knowledge about spray tanning than the instructor, and that’s when I knew I was ready to start tanning clients. I started spraying in my free time before and after work.
Following a year of servicing clients at their homes, I took the leap and established my first brick-and-mortar location in downtown Austin. My clientele knew about my business, but there weren’t enough clients to keep doors open for long, and I didn’t have any marketing budget. A turning point for me was when I partnered with Groupon (after some convincing) to feature Hush Hush Tan. With that partnership, I sold 800 deals, and it changed my business overnight. We opened our Dallas location in 2018, and my business has grown organically ever since. With the opening in Houston, I am excited by the continued growth and to continue developing relationships with our loyal customers who have gotten me where I am today.
We all face challenges, but looking back, would you describe it as a relatively smooth road?
No, it has not been a smooth road for us. We have encountered several challenges along the way that have forced us to learn and grow. One of the major struggles we faced was with our pop-up locations. Despite trying out three different pop-ups in Austin, we realized that they did not align well with our brand. We discovered that our target clients were more willing to travel further to visit a Hush Hush Tan space rather than choosing a location closer to them. This has been a valuable lesson for us so far.
We’ve been impressed with Hush Hush Tan, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
At Hush Hush Tan, we’re committed to exceptional customer service and flawless tans, guided by the values of kindness and respect. Our goal is to leave each client feeling radiant and confident. Offering personalized tanning solutions, ranging from custom glows to rapid tans; we cater to individual preferences with precision and care. Our team undergoes continuous training to uphold consistent standards.
We take pride in our unique tanning solution, crafted with expertise for superior quality. Our perfected technique ensures a beautiful, natural-looking glow. We prioritize customer care, promptly addressing any concerns with warmth and attention. Our welcoming atmosphere ensures that everyone feels like family from the moment they step through our door.
What are your plans for the future?
We have some exciting plans for the future of our product line. We’re currently collaborating with a cutting-edge lab to develop an exceptional range of products that perfectly align with our brand. Our team is highly dedicated to this project, and we’re eager to unveil more details in the near future. Keep an eye out for updates as we move forward with this exciting venture.
Contact Info:
- Website: https://hushhushtan.com/
- Instagram: https://www.instagram.com/hushhushtan/
- Facebook: https://www.facebook.com/hushhushtanaustin/
