Today we’d like to introduce you to Jasmine Castle.
Hi Jasmine, please kick things off for us with an introduction to yourself and your story.
I started my nursing journey as an LPN in the nursing home and in outpatient clinics. That is where I first learned what it really means to care for people at their most vulnerable. I was helping seniors, families and caregivers every day, seeing how much a kind word and a little patience could change the whole tone of a visit. Those early years taught me that healthcare is not just about medications and orders, it is about dignity, respect and how people feel when you walk in the room.
After that I went back to school for my RN and moved into inpatient hospital settings. Working at the bedside in the hospital opened my eyes even more. I would see patients come in scared and unstable, and leave “medically cleared,” but I knew deep down they were not truly safe at home. Families were overwhelmed, trying to figure out medications, follow up appointments, equipment and transportation while still managing work and everyday life. I saw the same people cycle in and out of the hospital because they did not have consistent support once they went home. That sat on my heart for a long time.
At the same time, I watched people I love go through their own health challenges. I saw how confusing and lonely it can feel to navigate the system and how different it is when someone has steady help at home. Not just a person to check off tasks, but someone who listens, pays attention and treats them like a whole person. Those personal experiences, combined with what I saw as a nurse, made me start asking myself a real question. Who is making sure people are actually okay once they leave the hospital
For years I held on to the idea that I wanted my own home care agency but the timing never felt perfect. I did not grow up as a business owner, so I had to learn everything from the ground up. Licensing, policies, payroll, marketing, hiring and budgets were all new to me. I have built this while still working nursing shifts to keep my household steady. There have been seasons of doubt and exhaustion, but my “why” has always pulled me forward. I am very clear that I am called to create something that serves both clients and caregivers well.
Journey of Care was born from that place. I wanted to build an agency based in Conroe Texas that truly supports seniors, adults with special care needs and neurodiverse clients in a way that feels personal, safe and high quality. My focus is on care that feels warm and attentive, with strong communication and real follow through. Every form, policy and training I create is meant to protect the client, support the caregiver and keep the standard of care high. I do not want families to feel like they are just another case on a list. I want them to feel like they have a partner walking with them.
Today I am still a working nurse, but I am also a founder and owner who is building a company that reflects my values. I am learning to think like a CEO while keeping the heart of a bedside nurse. Journey of Care is my way of answering a gap I saw again and again in healthcare. I want people to feel safe at home, not just discharged from the hospital. Every new relationship and every future client is another step in that vision becoming real.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It definitely has not been a smooth road.
On paper it can sound simple. I am a nurse who loves people and decided to open a home care agency. In real life it has been a long stretch of learning, stretching and starting over. I went from clocking in as a nurse to suddenly needing to understand licensing rules, contracts, payroll, marketing and taxes. None of that was taught in nursing school. I had to teach myself how to read legal language, how to set up systems, and how to make decisions that affect the future of a whole company while still showing up for my patients and paying my own bills.
There have been a lot of financial and emotional growing pains. I have invested money in people and programs that promised to make the process easier and did not always feel fully supported. There were moments where I felt overwhelmed, questioning if I should just stay at the bedside where everything was familiar. I have had to work extra shifts at the hospital to cover business expenses, then come home and write policies or meet with designers when all I really wanted to do was sleep. Balancing faith that the vision will work with the reality of due dates and responsibilities has been a constant tension.
I have also had personal setbacks that made me want to disappear from everything for a while. In those seasons it was hard to keep showing up as a founder when in my mind I was still trying to recover and feel like myself again. What has carried me through is remembering why I started this in the first place and allowing myself to take small steps instead of perfect ones. I am still learning how to be a CEO, how to delegate, how to set boundaries and how to ask for help. The road has had detours and delays, but every challenge has pushed me to grow into the woman and leader I need to be to run Journey of Care well.
As you know, we’re big fans of Journey of Care. For our readers who might not be as familiar what can you tell them about the brand?
Journey of Care is my heart project as much as it is my business. We are a nurse owned in home care agency based in Conroe, Texas serving Montgomery County and the North Houston area. We help seniors and adults with special needs or complex health issues who want to stay in their own homes but need extra support to do that safely. Our caregivers help with everyday things like bathing, dressing, meal prep, light housekeeping, medication reminders and companionship, but the real goal is to protect dignity and keep people feeling like themselves in a place that feels familiar.
What makes Journey of Care different is the way we combine clinical wisdom with everyday care. I have spent years at the bedside in hospitals and nursing homes, so I understand what happens before and after a discharge and how fast things can go wrong when there is no support at home. I use that experience to create clear care plans, to watch for changes in condition and to communicate with families and providers so that small problems do not turn into a crisis. Families are never just handed off to a caregiver. I stay involved, and I want every client to feel like they know who is overseeing their care.
We specialize in serving clients who have higher needs or who may not fit well inside a typical home care box. That includes people with mobility challenges, memory loss, chronic illnesses and neurodiverse adults who may need structure and patience more than anything else. I am very intentional about caregiver matching. I look at personality, communication style and schedule, not just skills, so that both the client and the caregiver feel comfortable and respected. I tell my team that we are not just caregivers, we are heart givers, and that is the standard I hold us to.
Brand wise, I am most proud of the way Journey of Care shows up in the community. We are building a reputation for being professional, reliable and warm at the same time. Our pricing is transparent, our communication is clear and our visits are built around quality time, not rushing in and out. I want readers to know that when you call Journey of Care you are calling a nurse who understands both the medical side and the human side of care. My promise is simple. We will listen first, honor your family’s routines and values, and walk with you through each step of the journey, not just the easy parts.
What has been the most important lesson you’ve learned along your journey?
The most important lesson I have learned on this journey is the power of patience and consistency. I am used to instant results in nursing. You give a medication and you watch the blood pressure improve. You adjust a treatment and you see the numbers change. Building a business is very different. There is a long stretch where you are doing the work with no applause, no full schedule and no constant proof that it is working. You have to get out, network, introduce yourself, follow up and let people see your heart over and over again before they are ready to trust you with someone they love. That has stretched me more than I expected.
I have also learned that success does not show up without a lot of quiet nights, tears and moments of wondering if I am doing any of this right. There have been times when it felt easier to walk away and stay in the comfort of a traditional job. What keeps me going is remembering why I started. I want families to have better options and I want caregivers to feel valued. Even without a roster of clients yet, every form I finish, every relationship I build, every email and phone call is a seed that I am planting for the future. This journey has taught me to keep showing up even when I cannot see the full picture yet.
Finally, I have learned that I do not have to shrink myself to fit into rooms that were never built with me in mind. My background, my culture, my bedside experience and even my setbacks are part of what make Journey of Care different. Instead of trying to hide those parts, I am learning to lead with them. The lesson for me has been simple. Take care of yourself the way you want your clients to be cared for, protect your peace, and keep moving forward even if the road does not look how you imagined at first.
Pricing:
- Private pay in home care with a four hour minimum per visit and at least two days per week.
- Most clients fall between thirty and forty dollars per hour depending on the level of care and support needed.
- Companionship and light support usually start around thirty dollars per hour. Higher needs and complex care are closer to forty dollars per hour.
- Customized care plans and written pricing are provided after a free consultation so families know exactly what to expect.
Contact Info:
- Website: https://www.journey-of-care.com
- Instagram: https://www.instagram.com/journeyofcare
- Facebook: https://www.facebook.com/share/1BXrhrZPE4/
