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Meet Jessica Davis of GO Natural!

Today we’d like to introduce you to Jessica Davis.

Jessica Davis is the creative mind and passionate innovator behind the GO Natural! brand. As a teenager, working in her mother’s fitness studio and testing out health and wellness products, she was introduced to the importance of a healthy lifestyle at a young age.

A few years ago, she struggled with losing weight and suffered through several doctors’ visits and random tests that didn’t provide any real results. She turned to a naturopathic approach and learned the truth about how the foods and products in her life were wreaking havoc on her body. Heavy metals, parasites, and toxins were creating hormonal imbalances and preventing her from losing weight (among other illnesses).

After the emotional discovery, she decided that enough was enough and eliminated all processed foods and commercial brand products from her family’s daily life. Seeing the immediate positive change in the health of her family, she began sharing through social media and teaching others how to create wholesome products for themselves.

As an African American female entrepreneur, she is especially committed to educating others in Houston’s urban communities. Over and over the question was asked – “do you sell these products?”. After some time, Jessica realized that she could help so many more people beyond her four walls, so GO Natural! was born.

Has it been a smooth road?
The road has been eventful but a blessing. The biggest struggles are lack of time and work space. There’s always so much that needs to be done and so little time. I have tons of new product ideas but lack space to create everything.

So let’s switch gears a bit and go into the GO Natural! story. Tell us more about the business.
GO Natural! creates plant-based personal care products for men, women, and children. I am currently in the process of developing feminine hygiene products and recently launched specialty products for adults and children suffering from ADHD, ADD, PTSD, and autism.

All of our products are made in-house using high-quality vegan/vegetarian-friendly ingredients. We are also Leaping Bunny certified.

How do you think the industry will change over the next decade?
The global natural and organic cosmetic market is projected to nearly double in size between 2019 and 2024, pointing to the huge demand that is expected to arise for these products. In the United States, the largest share of this market is attributed to skincare products, which accounts for over 40 percent.

The revenue for plant-based personal care products in the United States was about 750 million U.S. dollars in 2016 and is forecasted to reach approximately 1.65 billion U.S. dollars by 2025, with most of the growth in revenue being attributed to organic face creams.

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Getting in touch: VoyageHouston is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

1 Comment

  1. Scott Wagner

    May 15, 2019 at 5:31 pm

    I’ve known Jessica for quite sometime now. I’m a firm believer in results. I remember when she first started trying to lose weight and eating better. The transformation over a time period have been incredible. What better way to promote a product than using it yourself. Her life choices in being healthy not just for herself but for her family. She’s a testament and is willing to share the journey with everyone who’s willing to put there best foot forward and enjoy the ride. For this alone I salute you.

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