Today we’d like to introduce you to Kevin A. Cruz.
Kevin, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I was born in Tocoa, Colon, Honduras. When I was a year old, my mother migrated to the USA in search of a better future for my family. I remained in Honduras under the care of my grandmother Carmela. When I was 11, I decided I wanted to join my mother in the United States. After completing high school, I knew I wanted to go to college but my family did not have the funds and I did not qualify for loans. I took my passion for fitness and made it into a career in order to self fund my higher education.
After graduating from the top entrepreneurship program in the country, I developed multiple tech companies but kept training on the side. I discovered a technique called ELDOA, a form of postural exercise developed by Dr. Guy Voyer, that creates space between the joints, counteracting compression and alleviating chronic pain. I was amazed at its precision and effectiveness. I began using this with clients and saw incredible improvement in their pain levels and quality of movement. I decided that I wanted to put all of my entrepreneurial efforts into a comprehensive training program based on the principles of ELDOA and the Soma Program. In January 2019, I competed in the Baker Ripley Business Plan competition and won 2nd place. I used the prize funds to create Soma Athletic Wellness.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I struggled a lot in school. When I arrived to the U.S., I didn’t know any English and this made learning very challenging. I also struggled with undiagnosed ADHD until I was finally diagnosed during college. The language barrier and the undiagnosed ADHD made it hard for me to comprehend the concepts being taught, and it took me two years just to get to the point where I qualified to take college-level courses. I never gave up, and after seven years after I began my college journey, I graduated from the University of Houston’s Wolff Center for Entrepreneurship with a degree in business administration. My determination and perseverance to continue despite the challenges is what makes me the entrepreneur I am today. There will always be struggles, but I know I will always find away.
Please tell us about Soma Athletic Wellness.
My business, Soma Athletic Wellness, focuses on improving people’s quality of movement through innovative training techniques. We offer ELDOA and segmental strength training classes. ELDOA is a technique that counteracts compression on the body by utilizing fascial tension to create space between the joints. The benefits of this include relief from chronic pain, improved posture and muscle tone, as well as increased flexibility. Our segmental strength training classes help people build strength without creating compression on the joints. We offer private sessions, group classes and corporate wellness packages both online and in person. I’m grateful to share my passion with the world and help people feel their best.
Is there a characteristic or quality that you feel is essential to success?
The dedication I have for my craft has been very important to my success because it drives me to be patient and analytical in my approach to rehabilitating those who suffer from chronic pain. My deep knowledge of the techniques I teach allows me to be innovative and help others overcome challenges.
Pricing:
- Group class (online) – $15
- Private Session (In person) – $120
- Corporate Wellness Package (In person or Online) – $450
Contact Info:
- Address: 407 Malone Street
- Website: https://somaathleticwellness.com
- Phone: 713-377-4206
- Email: kevin@eldoa.io
- Instagram: https://www.instagram.com/somaathleticwellness/
- Facebook: https://www.facebook.com/somaathleticwellness/
- Other: https://www.linkedin.com/company/somaathleticwellness/?viewAsMember=true
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