Today we’d like to introduce you to Michelle Sunshine.
Lice Clinics of America was opened in 2014 by two moms, Jessica Evans and Michelle Sunshine, who understand just how hard it is to get rid of lice. They launched their company as an extremely effective and non-toxic solution to kill lice and their eggs in one treatment.
Back in 2013, they both separately heard a radio news story about a new device that kills lice using only controlled, heated air. Though they didn’t know each other, both had battled lice with their own children. Intrigued, Jessica got the new FDA-cleared device and started an in-home treatment business. The two women met in 2013, when Jessica treated Michelle’s daughter. Michelle was so impressed with how quick and easy the treatment was that she asked Jessica if she wanted a business partner. The two hit it off and launched their first clinic location in Austin in 2014, followed by their Houston clinic in 2015 and San Antonio in 2016.
The secret to the success of Lice Clinics of America is their advanced technology to kill the lice and eggs in one quick treatment which requires no repeat visits, no combing at home and does not use pesticides. They are so confident in their approach that they offer a 6-week guarantee with each treatment. Jessica and Michelle also created a clinic that they, as moms, would want to visit. Their technicians are caring and careful – they repeatedly get top reviews on social media. In addition, the space is welcoming, clean and fun for kids with iPads and movies. Finally, Jessica and Michelle know that lice can be very stressful and the bugs appear at the most inconvenient times – so they opted to offer appointments at the clinic every day of the week.
With Lice Clinics of America, Jessica and Michelle’s top priority is stopping the lice problem so families can return to their lives without hassle or worry.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Of course, anyone who starts a small business knows it requires hard work. At the beginning, everything was sweat equity: contacting schools and nurses, doing the treatments ourselves, talking to camps, answering calls for appointments, reaching out to newspapers and publications, etc.
However, the biggest challenge we had was building awareness that Lice Clinics of America offers a much better way to treat lice and they don’t have to rely on over-the-counter products and nitpickers that don’t work. And over time, we have gain traction.
We now service 13 overnight camps in Texas. We have been featured in major publications and local TV interviews. In fact, we appeared on the tv show, The Doctors, last September to explain our treatment.
But we know there is still more work to do. The good news is as more and more of our happy customers spread the word about us to their friends, folks in Houston will learn that Lice Clinics of America has a cure for lice.
Lice Clinics of America – what should we know? What do you guys do best? What sets you apart from the competition?
Lice Clinics of America is a science-based lice treatment company with technology that really works.
Our treatment:
– only requires one visit with no follow-up needed
– is guaranteed for 6 weeks
– requires no combing at home
– takes about an hour for short hair and 1 1/2 hrs. For thicker, long hair
– does not use pesticides
– includes head checks for the family with one treatment
– we work every day 8-8 (including weekends), but always by appointment in our clinics
Michelle and Jessica were the first to bring this new technology to Texas. We are proud to own three LCA clinics locations in Austin, Houston and San Antonio. The network of Lice Clinics of America clinics overall has done more than 250,000 lice treatments thus far, with less than a 1% retreat rate.
What is “success” or “successful” for you?
We define success as meeting our customers’ needs. When you have happy customers, your business will succeed.
Pricing:
- We offer flat-rate pricing with $189 for the first person, and $169 for a second person treated. If you have more family members that need treatment, we offer additional discounts.
Contact Info:
- Address: Lice Clinics of America
14745 Memorial Drive,
Houston, TX 77079 - Website: www.LiceClinicsofTexas.com
- Phone: (832) 953-ITCH (4824)
- Email: info@liceclinicsoftexas.com
- Facebook: https://www.facebook.com/Lousted/?hc_ref=OTHER&fref=nf
- Yelp: https://www.yelp.com/biz/lice-clinics-of-america-houston-houston
- Other: Google Business listing: https://goo.gl/maps/j6ok3ZBG5EJ2

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